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Content Marketing and Social Selling Scores

An overview of LinkedIn's new Content Marketing Score and Trending Report plus Social Selling Scores by Kurt Shaver of The Sales Foundry. Get your personal or sales team's LinkedIn sales scores at www.thesalesfoundry.com
Recorded Apr 23 2014 21 mins
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Kurt Shaver of The Sales Foundry
Presentation preview: Content Marketing and Social Selling Scores

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  • How Microsoft's Purchase of LinkedIn Will Impact Your Sales & Marketing Strategy Recorded: Jul 6 2016 48 mins
    Kurt Shaver, Founder, The Sales Foundy
    Microsoft’s acquisition of LinkedIn for $26.2 billion is one of the largest tech acquisitions in 20 years. The acquisition of the world’s largest social network for business by the world’s largest software company is bound to have far reaching effects for many decades.

    But what does it mean to your business right now?

    The short answer is that companies need to become a “social business” now in order to remain competitive in the future. Waiting until LinkedIn is fully integrated in Windows XX is like sticking with typewriters when personal computers hit the market.

    Join LinkedIn and Social Selling expert Kurt Shaver as he explains how this milestone deal will impact your business. A former Silicon Valley software sales executive, Kurt has spent the past five years (10,000 hours) training companies like Hewlett Packard, Ericsson, and CenturyLink on advanced LinkedIn and Social Selling techniques.

    This Executive Education session is designed for Sales and Marketing leaders.

    Attendees will learn:
    · What’s in it for Microsoft?

    · What changes can you expect in LinkedIn?

    · What steps should your company take today to avoid getting left behind?

    The first 100 to register will receive a free download of the digital Social Selling Boot Camp program (a $39 value).
  • Leveraging LinkedIn to Make Quota in 2016 Recorded: Jan 6 2016 53 mins
    Kurt Shaver, Founder, The Sales Foundry
    LinkedIn, the No. 1 social network for B2B, rolled out major changes in 2015:

    - New Messaging Format
    - New Groups Interface and Policies
    - New Mobile Platform

    Join Social Selling expert Kurt Shaver as he demonstrates the actions to take now to set yourself up for Social Selling success in 2016.
  • Sales Acceleration via Social Selling Recorded: Nov 18 2015 55 mins
    Kurt Shaver, Founder, The Sales Foundry
    Your company’s Social Selling strategy is set. Sales Enablement has trained salespeople and Marketing is on board to supply content. Now, what is the modern sales manager supposed to do to get the most out this new sales approach? Join us to learn techniques that leading sales managers are using to maximize their team's social selling success.

    Attendees will learn:

    The 3 Stages of Social Selling
    What Metrics to Track and Reward
    Systems to Support Social Selling Management
  • A Collaborative Approach to Social Selling Recorded: Jul 16 2015 47 mins
    Kurt Shaver, Founder, The Sales Foundry
    Social Selling is a hot topic with Sales Enablement professionals. That's because social networks like LinkedIn and Twitter have become one of the best ways to reach decision makers. Still, many companies struggle with how to turn grass-roots social selling tactics by a few leading salespeople into a coordinated, strategic approach by the entire sale organization.

    Register for this seminar to see how to do it. Attendees will learn:

    The 3 Stages of Corporate Social Selling
    Options for Training Your Sales Team
    How to Put the "Social" into Social Selling Training

    Kurt Shaver speaks and trains corporate sales teams on advanced Social Selling skills. He has appeared at conferences like Sales 2.0, AA-ISP Social Selling, and LinkedIn's Sales Connect. Clients include leading companies in the technology, telecom, and business services industries. Learn more at The Sales Foundry.
  • Increasing Sales Productivity with Social Selling Recorded: May 21 2015 58 mins
    Kurt Shaver, CEO, The Sales Foundry
    One of the biggest questions that sales leaders ask about Social Selling is "How do we know it's working?" That's a legitimate question given the potential for sales reps to waste time on social networking activities. Learn what top companies are doing to tie social activities to real results.

    Attendes will learn:

    • How to Choose Social KPIs
    • Methods and Tools for Measuring Results
    • A New Way to Boost Social Sales Productivity
  • Developing Your Team's Social Selling Skills Recorded: Apr 16 2015 49 mins
    Kurt Shaver, The Sales Foundry
    Reaching new prospects is harder than ever. People rarely answer their phones and email inboxes are so crowded that only the most critical messages get a response. The result is that it is difficult for salespeople to get started with new prospects.

    That is why sales organizations are embracing social selling and use applications like LinkedIn. However, most salespeople have never received any formal training on LinkedIn. Consequently, they don’t know how to use it properly to produce a steady stream of appointments.

    This webinar describes how to increase a sales team’s social selling skills. Join to learn:

    •How to Determine Social Selling Goals
    •5 Options for Delivering Social Selling Training
    •The Role of Sales Management in Social Selling Success
  • 15 for '15: LinkedIn Techniques for Boosting 2015 Sales Recorded: Jan 22 2015 49 mins
    Kurt Shaver, CEO, The Sales Foundry
    LinkedIn and the practice of Social Selling experienced significant advances last year. Learn the techniques to apply now in order to set yourself up for success in 2015.

    You learn how to:

    •Enhance Your Profile to Increase Your Professionalism
    •Grow Your Network to Increase Referrals
    •Use Content to Attract New Customers

    Register now to reserve your spot. The January webinar has reached capacity the last two years.
  • Panel: Building a Social Selling Culture Recorded: Dec 10 2014 62 mins
    Kurt Shaver, The Sales Foundry; Lisa Kay, Findley Davies; Dan Swanson, TelePacific Communications; Dave Elsner, Nexus
    Social media has changed the way buyers make purchasing decisions. Selling techniques have changed as a necessity. Today’s most successful sellers practice Social Selling, leveraging social networks like LinkedIn and Twitter to reach decision makers. Register for this panel discussion to learn:

    • The Current State of Social Selling
    • 3 Steps to Building a Social Selling Culture
    • Tips for Managing a Social Selling Team
  • A System for Corporate Social Selling featuring PeopleLinx Recorded: Nov 19 2014 46 mins
    Kurt Shaver of The Sales Foundry, Michael Idinopulos of PeopleLinx
    As large corporations embrace social selling, they quickly realize that success requires more than just training events. High adoption requires similar strategies and systems as a CRM rollout. PeopleLinx is the most comprehensive system I've seen to support large scale social selling initiatives involving apps like LinkedIn and Twitter. Join me as I interview PeopleLinx VP of Marketing Michael Idinopulos on the platform and its new integration with Salesforce.com.

    For Sales/Sales Ops/Sales Enablement and Marketing executives of B2B corporations.

    30 minutes of content followed by 15 minutes of audience Q/A.
  • Social Selling Tricks AND Treats Recorded: Oct 29 2014 39 mins
    Kurt Shaver of The Sales Foundry
    Everyone’s heard about salespeople who are crushing their quota using social networks like LinkedIn and Twitter, but these apps are constantly changing. Who has time to figure out the handful of social actions that will make the biggest impact in your sales success? I do. Attend this session to learn about:

    · - Hacks for popular social networking apps

    · - Mysterious social apps you may not know about

    · - How to scare up new business with content

    Content ends at 9:30 AM PT plus another 10 minutes for audience Q/A
  • Enterprise Social Selling Apps Review: LInkedIn, InsideView, PeopleLinx Recorded: Sep 25 2014 31 mins
    Kurt Shaver of The Sales Foundry
    As Social Selling grows more common within the enterprise, leading companies are moving beyond individual skills and deploying applications that scale, provide management reporting, and integrate with existing marketing automation and CRM systems. Three social selling vendors have released significant new products in the past month.

    •InsideView Open - for social intelligence
    •LinkedIn Sales Navigator - for social prospecting
    •PeopleLinx 3.0 - for social sales management

    Note: Since these are enterprise apps, the webinar is intended for Sales, Sales Ops, Sales Enablement, or Marketing leaders. It will not cover social selling tactics for individuals.
  • LinkedIn Update: New Features and Advanced Techniques Recorded: Aug 27 2014 34 mins
    Kurt Shaver of The Sales Foundry
    LinkedIn has released a number of new or enhanced features this year. Attend this webinar to learn how to get the most out of:
    -Long Form Publishing - Now Everyone Can Be Like Richard Branson & Deepak Chopra
    -Custom Backgrounds - Spice Up Your Premium Profile with a Graphical Make-Over
    -Activities - They’re Back. Where To Find Them and How To Use Them
    -Keep in Touch - Strengthen Your Existing Relationships One Click at a Time
    Advanced Social Sharing Techniques - Showcase Your Expertise to Attract Business
  • Go Viral: Driving Comments to Your LinkedIn Update Recorded: Aug 2 2014 5 mins
    Kurt Shaver, The Sales Foundry
    A quick technique to get more Views, Comments, and Likes on your LinkedIn Updates
  • Magnetic Sales: Using Social Sharing to Attract Clients Recorded: Aug 1 2014 38 mins
    Kurt Shaver, The Sales Foundry
    GaggleAMP founder and author Glenn Gaudet describes 5 key things to help sales managers to better understand how to engage with and set expectations with their sales team to turn social media into a prospect and customer engagement medium. Gaudet will conclude the webinar with a demo of GaggleAMP.
  • Amplify Your Marketing Impact with a Social Selling Sales Force Recorded: Jun 19 2014 39 mins
    Kurt Shaver, Founder, The Sales Foundry
    For years, marketers have managed corporate social network accounts for branding purposes. The next phase is leveraging employees' social networks to amplifying marketing messages.

    Attendees will learn:
    - 3 Reasons for starting with sales
    - Top applications for social content amplification
    - Case studies of successful marketing amplification by sales
  • 3 New LinkedIn Features for Social Selling Recorded: Jun 18 2014 25 mins
    Kurt Shaver of The Sales Foundry
    LinkedIn continues to roll out feature enhancements. Learn how to take full advantage of the latest ones on this 30-minute webinar. You will learn:

    - How to Attract Customers with Profile Publishing

    - How to Gather Social Intelligence from Prospects' Activities

    - How to Strengthen Your Brand with a Custom Background

    This webinar is for sellers, business development professionals, account managers, consultants, entrepreneurs, and anyone who needs to meet decision makers and win new clients.
  • Content Marketing and Social Selling Scores Recorded: Apr 23 2014 21 mins
    Kurt Shaver of The Sales Foundry
    An overview of LinkedIn's new Content Marketing Score and Trending Report plus Social Selling Scores by Kurt Shaver of The Sales Foundry. Get your personal or sales team's LinkedIn sales scores at www.thesalesfoundry.com
  • Managing a Social Selling Team: 10 Tips for Sales 2.0 Managers Recorded: Apr 1 2014 32 mins
    Kurt Shaver
    10 tips to help sales managers maximize their team's social selling success.
  • Advanced LinkedIn Sales Techniques Recorded: Mar 6 2014 30 mins
    Kurt Shaver
    If you know the basics, graduate to using some of the more advanced ways to grow business with LinkedIn.
  • Growing Your Sales with LinkedIn Recorded: Feb 6 2014 43 mins
    Kurt Shaver
    Recording of live presentation given at Feb. 2014 AA-ISP meeting in San Francisco
Bringing Social Selling Skills to America's Top Sales Teams
The Internet and social media have changed the purchasing process. Prospects no longer answer their phone or reply to prospecting emails. To reach decision makers today, sales people need to employ social selling skills. While most sales reps have a LinkedIn and possible even a Twitter account, most companies have not established an integrated strategy involving Sales, Sales Management, and Marketing. This channel offer resources to help companies create a strategy and implement it through social selling training.

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  • Live at: Apr 23 2014 9:10 pm
  • Presented by: Kurt Shaver of The Sales Foundry
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