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Manage Your Content, Manage Your Brand: How to Build a Tiered Content Strategy

92% of marketers think that social media is important for their business.

But which employees should be active on social media? And how do CMOs ensure that social content reflects the company’s brand voice? Oh, and what do you do if you’re working in a compliance-heavy industry like finance?

In this webinar, Ruth Papazian, the CMO of HD Vest, and Patricia Hume, the President of Trapit, will offer insights into these dilemmas. With their multi-tiered approach to content curation, you will learn how to:

- Find high-quality content on the web. And we don't mean cat videos. Unless, of course, you're in the cat business.
- Determine who should share content on social media channels
- Build a tiered content strategy that allows approved content to flow easily from marketing to the other members of your company
Recorded Jun 26 2014 32 mins
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Presented by
Ruth Papazian and Patricia Hume
Presentation preview: Manage Your Content, Manage Your Brand: How to Build a Tiered Content Strategy

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  • What Makes a Successful Website? Metrics that Matter Recorded: Jul 17 2014 47 mins
    Patricia Hume, President, Trapit; and Gary Griffiths, CEO & Co-Founder, Trapit
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  • Manage Your Content, Manage Your Brand: How to Build a Tiered Content Strategy Recorded: Jun 26 2014 32 mins
    Ruth Papazian and Patricia Hume
    92% of marketers think that social media is important for their business.

    But which employees should be active on social media? And how do CMOs ensure that social content reflects the company’s brand voice? Oh, and what do you do if you’re working in a compliance-heavy industry like finance?

    In this webinar, Ruth Papazian, the CMO of HD Vest, and Patricia Hume, the President of Trapit, will offer insights into these dilemmas. With their multi-tiered approach to content curation, you will learn how to:

    - Find high-quality content on the web. And we don't mean cat videos. Unless, of course, you're in the cat business.
    - Determine who should share content on social media channels
    - Build a tiered content strategy that allows approved content to flow easily from marketing to the other members of your company
  • Make Content, Not War: How to Create Love Between Sales and Marketing Recorded: Jun 19 2014 42 mins
    Patricia Hume, President, Trapit
    Plain and simple: CMOs and sales leaders want to generate revenue. But despite their common interests, sales and marketing are often at odds. Join us to see how sales and marketing can build a healthy relationship by marrying content curation with social selling. According to a study by the Aberdeen Group, sales teams that use social selling are more effective than the teams that don’t, but someone (read: marketing) has to make sure that posts on Facebook, LinkedIn, Twitter, etc. are consistent with brand image and messaging.

    This webinar will address the following points:
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    - Best practices for social selling
    - Social networks exposed: "They are not equal"
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  • How to Get Your Entire Company Active on Social Media Recorded: Jun 18 2014 28 mins
    Henry Nothhaft, Jr., CPO and Co-Founder of Trapit
    92% of businesses believe that social media is important for increasing sales, growing business partnerships, generating leads, and increasing awareness.

    At the same time, things can go terribly wrong on social media. 70% of businesses have disciplined employees for social media misuse! So, how do you make sure that your employees are representing your brand well on social media?

    In this webinar, you’ll learn how to:
    - Find quality content that aligns itself with your brand's voice
    - Create a strategy that enables all your employees to share pre-approved content socially
    - Measure whether your content is resonating with your social media audience
Trapit
Trapit

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  • Title: Manage Your Content, Manage Your Brand: How to Build a Tiered Content Strategy
  • Live at: Jun 26 2014 6:00 pm
  • Presented by: Ruth Papazian and Patricia Hume
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