Manage Your Content, Manage Your Brand: How to Build a Tiered Content Strategy

Presented by

Ruth Papazian and Patricia Hume

About this talk

92% of marketers think that social media is important for their business. But which employees should be active on social media? And how do CMOs ensure that social content reflects the company’s brand voice? Oh, and what do you do if you’re working in a compliance-heavy industry like finance? In this webinar, Ruth Papazian, the CMO of HD Vest, and Patricia Hume, the President of Trapit, will offer insights into these dilemmas. With their multi-tiered approach to content curation, you will learn how to: - Find high-quality content on the web. And we don't mean cat videos. Unless, of course, you're in the cat business. - Determine who should share content on social media channels - Build a tiered content strategy that allows approved content to flow easily from marketing to the other members of your company

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