4 Customer Success Hacks to Identify your Ideal Customer Profile

Presented by

Lincoln Murphy, Customer Success Evangelist, Gainsight

About this talk

Focusing on the wrong customer types and segments makes acquiring customers expensive and time-consuming and greatly increases churn. Conversely, having a clearly defined Ideal Customer profile is critical to rapidly scaling your SaaS or Subscription business. This webinar will show you four Customer Success hacks that you can use to easily identify your ideal customers, reducing your sales cycle and expense, while improving retention and growing Customer Lifetime Value (LTV).

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Gainsight is a customer success platform that empowers customer-facing teams to be more agile, efficient, and successful. Built for the enterprise and 100% native Force.com, we help companies in the subscription economy increase retention revenue, scale account management efforts, and transform customers into advocates.