How CPQ Brings Marketing & Sales Ops Together to Close Deals Faster

Presented by

Stephen Wright, Senior Analyst, Forrester Research

About this talk

Marketing and sales alignment is a phrase we’ve all heard. But how do we do it? In a survey by Forrester, only 30 percent of respondents said that marketing and sales metrics were closely aligned. Be part of the winning 30 percent and ensure that your sales and marketing teams are using your CRM to its full capacity. Understand how CPQ can provide your CRM with data-rich quote and proposal information to help sales operations educate marketing about their needs throughout the entire lead to money cycle. Watch this webinar for further insight about: - Why CPQ plays a crucial role near the end of the sales cycle - Which seller archetypes benefit most from CPQ - How CPQ can help marketing create better lead scores

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CallidusCloud is the global leader in cloud-based sales, marketing and learning solutions. CallidusCloud enables organizations to accelerate and maximize their lead to money process with a complete suite of solutions that identify the right leads, ensure proper territory and quota distribution, enable sales forces, automate configure price quote, and streamline sales compensation — driving bigger deals, faster. Over 5,000 organizations, across all industries, rely on CallidusCloud to optimize the lead to money process to close more deals for more money in record time.