Getting Ready for a CPQ Implementation, and Succeeding!

Presented by

Bill Butler, Director of Solutions Marketing, CallidusCloud, Melissa Bennett, Director, Business Continuity, Total Safety

About this talk

After many acquisitions, Total Safety needed to standardize and consolidate processes and their business offerings. Melissa Bennett led the transformation of Total Safety’s sales processes focusing on the alignment of sales technology, process and sales leadership. Hear how she selected the tools, which tools she wanted to work together, what preparations were made before implementing CPQ, how she kept the implementation on-track, how she managed sales team expectations and adoption, and the remarkable business benefits she delivered. Anyone contemplating a CPQ project or an enterprise transformation project can gain valuable insights from a person who has “been there, and done that”. About the Speakers: Bill Butler, Director of Solutions Marketing, CallidusCloud is a veteran technology sales and marketing leader. He has focused on creating value with highly technical products including embedded computing hardware, BIOS software, IoT, inertial navigation sensors, algorithm IP and enterprise SaaS software. Born in Canada, he’s lived and worked in South Korea as well as the NY, Chicago and now San Francisco Bay areas. Melissa Bennett is the Director of Business Continuity and Salesforce.com at Total Safety, the premier global provider of integrated safety services and solutions for hazardous environments. She is responsible for streamlining and re-aligning the processes that touch the Lead to Order sales cycle. Melissa has worked to transform Total Safety's sales processes--focusing on the alignment of sales technology, process, and leadership. Melissa has expertise in process change, forecasting, pricing, proposal management, CPQ, and CRM. She earned an MBA from Rice University as well as degrees in marketing and communications from Boston College. She was the lead transformation agent for the implementation of the CallidusCloud CPQ and Commissions tools at Total Safety.

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CallidusCloud is the global leader in cloud-based sales, marketing and learning solutions. CallidusCloud enables organizations to accelerate and maximize their lead to money process with a complete suite of solutions that identify the right leads, ensure proper territory and quota distribution, enable sales forces, automate configure price quote, and streamline sales compensation — driving bigger deals, faster. Over 5,000 organizations, across all industries, rely on CallidusCloud to optimize the lead to money process to close more deals for more money in record time.