The Secret to Better Customer Engagement

A Vision Critical Success Story

How to minimize the impact of angry customers and maximize the value of positive interactions.

DID YOU KNOW THAT BIG CONSUMER PACKAGED GOODS COMPANIES HAVE LOST OVER $18 BILLION TO SMALL UPSTARTS?

Research suggests that most large-scale consumer packaged goods companies underestimate the pace of change impacting their industry today. They’re behind the curve on digital marketing, they rely too heavily on conventional retailer relationships and they’re not engaging with today’s empowered consumers for the insight they need to remain relevant.

Small aggressive upstarts are taking advantage of this new competitive reality. In 2014 alone, they grabbed $4 billion in sales from big CPG companies.

Large CPG companies need to protect their market share and remain relevant to consumers today.

GET AN INDUSTRY INSIDER’S PERSPECTIVE ON THE BATTLE FOR CONSUMER PACKAGE GOODS SUPREMACY

Enjoy Life Foods, where Joel Warady served as CMO, was enjoying year-over-year growth of over 40 percent. He had created a snack food category that customers were hungry for, yet the big players in consumer goods had failed to address. Instead of fighting Enjoy Life Foods head-to-head, Mondelez International acquired the business and put Warady in charge of the $12 billion better-for-you snack food category.

This webinar will explore:

- The new threats facing the CPG Industry today
- How consumer insight allows big players to be more nimble, develop new products and positioning, track trends and competitor behavior
- What customer-centric really means to CPG companies.

If there is one person who knows what it takes to keep the goliaths safe, it’s Joel Warady. Don’t miss this very special webinar.

Companies that steer their business or marketing strategy based on social media input face the very real risk of misreading their customers and their market.

To be successful, you need to get up to speed on the approach that modern marketers are taking when it comes to data and insights. In this live webinar, we will explore how collecting and leveraging the right data will increase revenue and inform long-term strategies.

AND HOW WILL WE SHOW YOU THIS? BY HELPING YOU UNDERSTAND:

The data you need to look at
The way you should be looking at it
The insight you need to uncover

Join Ed Sullivan, a former executive at social listening platform Radian6, and Alexandra Samuel, co-author of the report What Social Media Analytics Can’t Tell You, and discover how successful companies are transforming their approach to customer intelligence.

IS CUSTOMER LOYALTY DEAD?
The retail industry has been operating under a flawed assumption: customer spend and loyalty are connected. They’re not. New studies demonstrate that high-spending customers aren’t necessarily loyal—they’re as likely to shop at a competitor.

With piles of transactional data clogging databases, retailers assume they have what they need to understand their customers. However, transactional data only offers insight into what, when and where customers buy. It doesn’t provide any understanding of why.

Register for this webinar featuring Forrester Research to learn about:

- The reality of lost sales
- How customer emotions impact buying decisions
- How you can measure customer loyalty more accurately

How Allure engaged the empowered customer to boost revenue and brand credibility.

Join us for a live webinar with Bryan Kramer, Social Business Strategist and CEO of PureMatter, and author of There is No More B2B or B2C: It’s Human to Human #H2H, and Tyler Douglas, CMO at Vision Critical, to learn how to market to your customers as people rather than data points.

Living in the age of the empowered customer, it’s no longer just politics as usual in building and managing a brand. In today’s democratized marketplace, owning a brand is like running an election campaign that never ends. Marketers must better understand their customers’ changing demands and shape their brand to continue to stay in their favor.

How can marketers take control of their brand? They must first understand the 4 inherent motivations that drive a customer’s brand choice:

1. Heuristics - Customer interpretation of a brand by experience over advertisement
2. Values - The surprising role that values play in driving brand choices3.
Trust - A brand can never grow in value beyond the extent to which people trust it
4. Majority rules - Brand choice decided by the quiet voices of the majority rather the loudest enthusiasts

Learn how NASCAR uses Vision Critical’s customer intelligence platform to engage their fans for ongoing feedback and insight in order to make better business decisions. With the guidance of its NASCAR Fan Council, an engaged online community of 12,000 fans, NASCAR continues to increase sponsorship dollars, TV ratings, and viewership.

Join Brian Solis, well-known keynote speaker, bestselling author, digital analyst and principal at Altimeter Group and Nick Stein, SVP of Marketing at Vision Critical, for a live webinar on how companies can take a leading role in defining and designing shared customer experiences.

In the world of philanthropy, organizations face constant pressure to secure both funds and volunteers. With thousands of not-for-profits competing for finite resources, the need to discover what drives people to donate is increasingly important. World Vision, the leading child sponsorship organization dedicated to helping children and communities, has taken an innovative approach to better understanding its donors. More than 400,000 people sponsor children through World Vision, which raises hundreds of millions of dollars for development, relief and advocacy efforts. With the help of Vision Critical's cloud-based customer intelligence platform, World Vision built an online community of donors called "My World Vision Opinion." World Vision now interacts directly with thousands of donors to get the strategic feedback, insight and advanced analytics they need to make better decisions. Join us and learn how World Vision leverages Vision Critical's customer intelligence platform to engage its donors and uncover key insight into its brand and sponsorship experience.

Is it time for the word, “consumer” to go away? The advent of social media has created a two-way conversation between brands and customers, making the model of “we create, you consume” feel out of touch. People don’t want to be defined by what they purchase but crave relationships with purpose. Brands need to create experiences around what they sell that empowers their audience. People want to be a part of the process surrounding their purchases, not feel like a product themselves.

This process of evolving the word/model of "the consumer" is what The Customer Revolution Webinar is all about. Join John C. Havens, Privacy Expert and author of, Hacking H(app)iness - Why Your Personal Data Counts and How Tracking it Can Change the World, along with Nick Stein, Senior Vice President of Marketing for Vision Critical as they discuss how brands should address their users in the modern marketplace. Featuring results from a survey created for two Vision Critical insight communities, Nick and John will reveal how participants felt about being called passive "consumers" versus proactive, "customers." Join us to learn how enlightened language can engage your audience to revolutionize your brand.