The New Rules of Customer Loyalty

Presented by

Anjali Lai and Bruce Warren

About this talk

IS CUSTOMER LOYALTY DEAD? The retail industry has been operating under a flawed assumption: customer spend and loyalty are connected. They’re not. New studies demonstrate that high-spending customers aren’t necessarily loyal—they’re as likely to shop at a competitor. With piles of transactional data clogging databases, retailers assume they have what they need to understand their customers. However, transactional data only offers insight into what, when and where customers buy. It doesn’t provide any understanding of why. Register for this webinar featuring Forrester Research to learn about: - The reality of lost sales - How customer emotions impact buying decisions - How you can measure customer loyalty more accurately

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Vision Critical® provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight. Designed for today’s always-on, social and mobile savvy customer, Vision Critical’s technology helps large, customer-centric enterprises discover what their customers want so they can deliver what they need. Hundreds of high-performing companies including Banana Republic, Time Inc. and John Deere, use Vision Critical’s technology to build better products, deliver better services and achieve better business outcomes.