Your Invisible Customers: Why Social Media Analytics Misses the Mark

Presented by

Ed Sullivan, Alexandra Samuel

About this talk

Companies that steer their business or marketing strategy based on social media input face the very real risk of misreading their customers and their market. To be successful, you need to get up to speed on the approach that modern marketers are taking when it comes to data and insights. In this live webinar, we will explore how collecting and leveraging the right data will increase revenue and inform long-term strategies. AND HOW WILL WE SHOW YOU THIS? BY HELPING YOU UNDERSTAND: The data you need to look at The way you should be looking at it The insight you need to uncover Join Ed Sullivan, a former executive at social listening platform Radian6, and Alexandra Samuel, co-author of the report What Social Media Analytics Can’t Tell You, and discover how successful companies are transforming their approach to customer intelligence.

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Vision Critical® provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight. Designed for today’s always-on, social and mobile savvy customer, Vision Critical’s technology helps large, customer-centric enterprises discover what their customers want so they can deliver what they need. Hundreds of high-performing companies including Banana Republic, Time Inc. and John Deere, use Vision Critical’s technology to build better products, deliver better services and achieve better business outcomes.