How to Win Back Fickle Customers

Presented by

Joel Warady, David Sevitt, and Nick Stein

About this talk

DID YOU KNOW THAT BIG CONSUMER PACKAGED GOODS COMPANIES HAVE LOST OVER $18 BILLION TO SMALL UPSTARTS? Research suggests that most large-scale consumer packaged goods companies underestimate the pace of change impacting their industry today. They’re behind the curve on digital marketing, they rely too heavily on conventional retailer relationships and they’re not engaging with today’s empowered consumers for the insight they need to remain relevant. Small aggressive upstarts are taking advantage of this new competitive reality. In 2014 alone, they grabbed $4 billion in sales from big CPG companies. Large CPG companies need to protect their market share and remain relevant to consumers today. GET AN INDUSTRY INSIDER’S PERSPECTIVE ON THE BATTLE FOR CONSUMER PACKAGE GOODS SUPREMACY Enjoy Life Foods, where Joel Warady served as CMO, was enjoying year-over-year growth of over 40 percent. He had created a snack food category that customers were hungry for, yet the big players in consumer goods had failed to address. Instead of fighting Enjoy Life Foods head-to-head, Mondelez International acquired the business and put Warady in charge of the $12 billion better-for-you snack food category. This webinar will explore: - The new threats facing the CPG Industry today - How consumer insight allows big players to be more nimble, develop new products and positioning, track trends and competitor behavior - What customer-centric really means to CPG companies. If there is one person who knows what it takes to keep the goliaths safe, it’s Joel Warady. Don’t miss this very special webinar.

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Vision Critical® provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight. Designed for today’s always-on, social and mobile savvy customer, Vision Critical’s technology helps large, customer-centric enterprises discover what their customers want so they can deliver what they need. Hundreds of high-performing companies including Banana Republic, Time Inc. and John Deere, use Vision Critical’s technology to build better products, deliver better services and achieve better business outcomes.