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How to engage your customers post-GDPR

At Vision Critical, we believe that people matter and our products and services are focused on strengthening our customer’s relationships with the people that matter most to them.
Our philosophy on GDPR is that it represents an opportunity, rather than a threat. We want to explore how the new regulations will affect brands and consumers, and how brands can continue to engage with their customers using a permission-based model post-GDPR.
Recorded Jun 14 2018 29 mins
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Presented by
Dominik Elmiger, Head of Marketing | Saad Ghauri, Director of Customer Enablement
Presentation preview: How to engage your customers post-GDPR

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  • How to engage your customers post-GDPR Recorded: Jun 14 2018 29 mins
    Dominik Elmiger, Head of Marketing | Saad Ghauri, Director of Customer Enablement
    At Vision Critical, we believe that people matter and our products and services are focused on strengthening our customer’s relationships with the people that matter most to them.
    Our philosophy on GDPR is that it represents an opportunity, rather than a threat. We want to explore how the new regulations will affect brands and consumers, and how brands can continue to engage with their customers using a permission-based model post-GDPR.
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    Research suggests that most large-scale consumer packaged goods companies underestimate the pace of change impacting their industry today. They’re behind the curve on digital marketing, they rely too heavily on conventional retailer relationships and they’re not engaging with today’s empowered consumers for the insight they need to remain relevant.

    Small aggressive upstarts are taking advantage of this new competitive reality. In 2014 alone, they grabbed $4 billion in sales from big CPG companies.

    Large CPG companies need to protect their market share and remain relevant to consumers today.


    Enjoy Life Foods, where Joel Warady served as CMO, was enjoying year-over-year growth of over 40 percent. He had created a snack food category that customers were hungry for, yet the big players in consumer goods had failed to address. Instead of fighting Enjoy Life Foods head-to-head, Mondelez International acquired the business and put Warady in charge of the $12 billion better-for-you snack food category.

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    To be successful, you need to get up to speed on the approach that modern marketers are taking when it comes to data and insights. In this live webinar, we will explore how collecting and leveraging the right data will increase revenue and inform long-term strategies.


    The data you need to look at
    The way you should be looking at it
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    - The reality of lost sales
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    How can marketers take control of their brand? They must first understand the 4 inherent motivations that drive a customer’s brand choice:

    1. Heuristics - Customer interpretation of a brand by experience over advertisement
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    Learn how NASCAR uses Vision Critical’s customer intelligence platform to engage their fans for ongoing feedback and insight in order to make better business decisions. With the guidance of its NASCAR Fan Council, an engaged online community of 12,000 fans, NASCAR continues to increase sponsorship dollars, TV ratings, and viewership.
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    Join Brian Solis, well-known keynote speaker, bestselling author, digital analyst and principal at Altimeter Group and Nick Stein, SVP of Marketing at Vision Critical, for a live webinar on how companies can take a leading role in defining and designing shared customer experiences.
  • The Secret to Better Customer Engagement Recorded: Jul 8 2014 57 mins
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    In the world of philanthropy, organizations face constant pressure to secure both funds and volunteers. With thousands of not-for-profits competing for finite resources, the need to discover what drives people to donate is increasingly important. World Vision, the leading child sponsorship organization dedicated to helping children and communities, has taken an innovative approach to better understanding its donors. More than 400,000 people sponsor children through World Vision, which raises hundreds of millions of dollars for development, relief and advocacy efforts. With the help of Vision Critical's cloud-based customer intelligence platform, World Vision built an online community of donors called "My World Vision Opinion." World Vision now interacts directly with thousands of donors to get the strategic feedback, insight and advanced analytics they need to make better decisions. Join us and learn how World Vision leverages Vision Critical's customer intelligence platform to engage its donors and uncover key insight into its brand and sponsorship experience.
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Extract and manage insights to drive better, faster decisions
Vision Critical® provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight. Designed for today’s always-on, social and mobile savvy customer, Vision Critical’s technology helps large, customer-centric enterprises discover what their customers want so they can deliver what they need.

Hundreds of high-performing companies including Banana Republic, Time Inc. and John Deere, use Vision Critical’s technology to build better products, deliver better services and achieve better business outcomes.

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  • Title: How to engage your customers post-GDPR
  • Live at: Jun 14 2018 9:30 am
  • Presented by: Dominik Elmiger, Head of Marketing | Saad Ghauri, Director of Customer Enablement
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