Optimisation de l’expérience client : comment la Fnac relève le défi ?

Presented by

Marthe Vermersch Insights Manager, Fnac | Jean-Etienne Philippe Responsable Insights Experience Client, Fnac

About this talk

Améliorez votre expérience client, développez de meilleurs produits et déployez de meilleures campagnes marketing – Découvrez grâce à notre webinar comment la Fnac : - Anticipe l’expérience client en amont des problèmes afin d’éviter que la relation client n’en souffre. - Devance les besoins des clients en co-créant avec eux afin de limiter le risque d’échec commercial et maximiser les ventes.

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Vision Critical® provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight. Designed for today’s always-on, social and mobile savvy customer, Vision Critical’s technology helps large, customer-centric enterprises discover what their customers want so they can deliver what they need. Hundreds of high-performing companies including Banana Republic, Time Inc. and John Deere, use Vision Critical’s technology to build better products, deliver better services and achieve better business outcomes.