Embrace Digital Disruption at Clydesdale & Yorkshire Bank

Presented by

Madeleine Linden, Senior Manager, Research and Root Cause Analysis at CYBG | Laura Wasson, Research Manager at CYBG

About this talk

Listen to CYBG how they are finding new ways to listen to the voice of the customer, accelerate change, and improve their customer experience at every touch-point. And by doing so, engage a much younger audience, millenials and generation Z. A stellar example of digital transformation and a success story how banking of the future looks like.

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Vision Critical® provides a cloud-based customer intelligence platform that allows companies to build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight. Designed for today’s always-on, social and mobile savvy customer, Vision Critical’s technology helps large, customer-centric enterprises discover what their customers want so they can deliver what they need. Hundreds of high-performing companies including Banana Republic, Time Inc. and John Deere, use Vision Critical’s technology to build better products, deliver better services and achieve better business outcomes.