Improving the Customer Experience with Digital Transformation & CCM

Presented by

Jim Marzola, Vice President - Digital Business Transformation, Business & Decision

About this talk

Learn How to leverage Digital Transformation & Customer Capital Management (CCM) to improve your Customers Experience Join us for a complimentary webinar and discover how you can transform your company’s Customer Experience effectiveness. Did you know… •50% of top executives see Customer Experience Management as their #1 investment for the next five years •A 5% increase in customer retention impacts profitability from 25%-100% •You risk up to a 25% potential revenue loss without a Master Customer Data Management strategy •CXM leaders have customers with greater loyalty who are: o17.5% more likely to buy more o13.3% more likely to forgive a mistake Learn from the experts! Join us on Wednesday, May 27th at 3pm EDT and discover how you can Digitally Transform your Customer Experience effectiveness with the latest strategies, tools, and applications to leverage the return on investment through return on information.

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The Topline is a series of live webcasts discussing ways to solve current business challenges through technology from Business & Decision, a global leader in Business Intelligence (BI), Customer Relationship Management (CRM), e-Business, Enterprise Information Management (EIM), Enterprise Resource Planning (ERP), enterprise solutions, management consulting and managed services & hosting. The Topline frequently features webcasts with topics specific to the Life Sciences industry as well topics that are relevant to all industries.