The Power of Customer Engagement through Marketing Automation

Presented by

Lee Cavallo, Certified Adobe Campaign Business Practitioner AND Mehdi Berrahou, Certified Adobe Campaign Developer

About this talk

In order to achieve success in a market of empowered consumers, organizations need to provide personalized customer experiences. New digital interaction channels are not only changing the way we engage with our customers, but are changing their expectations. In this live webcast presented by Lee Cavallo (Certified Adobe Campaign Business Practitioner) and Mehdi Berrahou (Certified Adobe Campaign Developer), learn how marketing automation platforms are streamlining these engagements, and how B&D is leveraging its skillset to take it one step further. Three Key Takeaways: 1.Learn about the importance of the customer’s digital experience, and what is required for organizations to foster successful relationships out of these engagements. 2.Learn about marketing automation platforms, such as Adobe Campaign, and its ability to solve the marketing challenges of today. 3.Learn about B&D’s relationship with Adobe Campaign, and how together, we provide game changing ROI for the marketing end-user.

Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (125)
Subscribers (6672)
The Topline is a series of live webcasts discussing ways to solve current business challenges through technology from Business & Decision, a global leader in Business Intelligence (BI), Customer Relationship Management (CRM), e-Business, Enterprise Information Management (EIM), Enterprise Resource Planning (ERP), enterprise solutions, management consulting and managed services & hosting. The Topline frequently features webcasts with topics specific to the Life Sciences industry as well topics that are relevant to all industries.