CRM to xRM: Driving Improvements in Medical Device Profitability

Presented by

David Stokes and Josselain Prost

About this talk

Improving profitability in the medical devices sector is dependent upon effective multi-channel marketing, driving sales through effective relationship management, retaining and growing market share through enhanced customer satisfaction, delivering better therapeutic outcomes through effective patient management and achieving efficient regulatory compliance in all customer and patient interactions. In this webcast Business & Decision's Life Sciences and CRM experts will show how this can be achieved through the implementation of an effective relationship management strategy, enabled by a suitable relationship management (xRM) platform.

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The Topline is a series of live webcasts discussing ways to solve current business challenges through technology from Business & Decision, a global leader in Business Intelligence (BI), Customer Relationship Management (CRM), e-Business, Enterprise Information Management (EIM), Enterprise Resource Planning (ERP), enterprise solutions, management consulting and managed services & hosting. The Topline frequently features webcasts with topics specific to the Life Sciences industry as well topics that are relevant to all industries.