CTO vs CMO - The Impact of Technology in Marketing

Presented by

Lindley Gooden; Andrew Hatton, Greenpeace;Simon Bennet, Sitecore; Raj Samani, McAfee; Dave Martin, Tableau Software

About this talk

Big Data, Marketing Automation, Real-time Personalisation... technology has permeated every aspect of modern marketing. The impacts of this intricate relationship are complex: the CMO has to rise to an understanding of technology much greater than before, and the CTO has other departments requiring massive technology investments. Join this live video panel session to get an under the hood perspective on this relationship and what the future holds of modern marketers and technology experts alike.

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