Analytical Zen: Keeping it Simple yet Powerful

Presented by

Jeff Mills Director of Analytics at Tableau

About this talk

What makes one visualisation more impactful than another? Why do some chart types struggle to tell a story? In this session we explore how the Zen of Analysis is impacted by the types of visualisation we use, and the means in which we can use human perception to better tell our data story. Here, we explore the design principles that any analyst should be aware of when designing their worksheets and dashboards, as well as tie in the concepts of visual best practice to issues of speed and performance.

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Tableau’s mission is to help people see and understand data. Our platform makes visual analytics intuitive, allowing people to quickly answer questions with data and share insights across their organization. Global enterprises, early-stage startups, nonprofits, and governments all use Tableau to quickly transform their raw data into powerful and actionable insights.