The Beautiful Science of Data Visualization

Presented by

Jeff Pettiross, User Experience Designer, Tableau Software

About this talk

Seeing and understanding data is richer than creating a collection of queries, dashboards, and workbooks.You will see how visual and cognitive science explain what makes data visualization so deeply satisfying. Why does a collection of bars, lines, colors, and boxes become surprisingly powerful and meaningful? How does fluid interaction with data views multiply our intelligence? Three decades of research into the beautiful science of data visualization explain why history have converged at this moment, and why interactive data visualization has brought us to the verge of an exciting new revolution.

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Tableau’s mission is to help people see and understand data. Our platform makes visual analytics intuitive, allowing people to quickly answer questions with data and share insights across their organization. Global enterprises, early-stage startups, nonprofits, and governments all use Tableau to quickly transform their raw data into powerful and actionable insights.