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Don’t Discount the Data: How Groupon Merchandises for a Mobile-First World

E-commerce companies often have to think of their online stores in very different ways from their brick and mortar counterparts. Within Groupon’s Relevance function, the focus is not only on ensuring that the company’s best-selling inventory is highly discoverable and featured on the right real estate, but also on delivering a highly personalized experience, tailoring the online store to an individual customer. The feature development process naturally involves numerous tradeoffs, and to identify the optimal user experience, every new product is rigorously A/B tested.

Watch to learn:

-The key metrics that drive merchandising decisions at Groupon
-The best practices and pitfalls of designing A/B testing frameworks to build the best online store experience – separate the signal from the noise
-How to build trust and credibility in your organization by democratizing data
Recorded Jun 23 2016 49 mins
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Presented by
Meghna Suresh, Groupon; Ibrahim Maali, Groupon
Presentation preview: Don’t Discount the Data: How Groupon Merchandises for a Mobile-First World

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    -How to build trust and credibility in your organization by democratizing data
Tell your story in data
Tableau makes it easy for people to rapidly transform data into smart business analytics. It’s a new kind of business intelligence software – rapid-fire business intelligence.

We’ve done years of research to build business analytics software that supports people’s natural ability to think visually. Shift fluidly between interactive views, graphs & reports, following your natural train of thought. You’re not stuck in wizards, bogged down writing scripts or waiting for IT to develop a report. You quickly create useful data visualizations, reports & dashboards. And then in a click, you share them across your organization.

All the things you wished you could do with business intelligence —work with huge data live or in-memory, mash up data sources, visualize data in multiple ways, build dashboards, create interactive data applications—are not only possible in Tableau but are also quick work.

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  • Title: Don’t Discount the Data: How Groupon Merchandises for a Mobile-First World
  • Live at: Jun 23 2016 4:00 pm
  • Presented by: Meghna Suresh, Groupon; Ibrahim Maali, Groupon
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