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Using the 5 whys and Tableau to get to the bottom of Marketing data

A child's never-ending "whys" aren't meant to exasperate parents. Rather, these enquiries are genuine attempts at getting at the truth. By repeatedly asking “Why” (five is a good rule of thumb), you can peel away the layers of symptoms which can lead to the root cause of a problem. Very often the ostensible reason for a problem will lead you to another question.

In this webinar, we'll walk through real scenarios that’ll show you how Tableau can help you get to that root cause. From uncovering the underlying cause of KPI changes to simply understanding why something happened, we will explore how to ask and answer these Whys and get to the truth, while staying immersed in the process of analysis.
Recorded Jun 7 2016 50 mins
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Presented by
Vaidy Krishnan
Presentation preview: Using the 5 whys and Tableau to get to the bottom of Marketing data

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    A child's never-ending "whys" aren't meant to exasperate parents. Rather, these enquiries are genuine attempts at getting at the truth. By repeatedly asking “Why” (five is a good rule of thumb), you can peel away the layers of symptoms which can lead to the root cause of a problem. Very often the ostensible reason for a problem will lead you to another question.

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Tell your story in data
Tableau makes it easy for people to rapidly transform data into smart business analytics. It’s a new kind of business intelligence software – rapid-fire business intelligence.

We’ve done years of research to build business analytics software that supports people’s natural ability to think visually. Shift fluidly between interactive views, graphs & reports, following your natural train of thought. You’re not stuck in wizards, bogged down writing scripts or waiting for IT to develop a report. You quickly create useful data visualizations, reports & dashboards. And then in a click, you share them across your organization.

All the things you wished you could do with business intelligence —work with huge data live or in-memory, mash up data sources, visualize data in multiple ways, build dashboards, create interactive data applications—are not only possible in Tableau but are also quick work.

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