Marketing Analytics: Using Analytics to Become a Data-Driven Marketer

Presented by

Susan Graeme - EMEA Marketing Director at Tableau

About this talk

Marketers deal with data every day in every channel. Need to segment leads by job title for an email campaign? We’ve got data for that. Want to prove which programs generate higher quality leads than others? Go ask the data. In this webinar, we’ll show you exactly how a data company uses analytics in its marketing efforts. Susan Graeme, Marketing Director at Tableau, will show you examples of real marketing dashboards that we at Tableau use internally to drive world class marketing programs.

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Tableau’s mission is to help people see and understand data. Our platform makes visual analytics intuitive, allowing people to quickly answer questions with data and share insights across their organization. Global enterprises, early-stage startups, nonprofits, and governments all use Tableau to quickly transform their raw data into powerful and actionable insights.