How Cox Automotive's Big Data Strategy is Transforming the Market

Presented by

Allison Nau, Head of Data Solutions - Cox Automotive

About this talk

Building an analytics strategy from nothing can seem daunting. In many companies data analysis happens in isolated pockets of the business, rather than a more impactful, strategic approach to analytics. But going from zero to data-driven is easier than you thought. In September 2015 the Cox Automotive Data Solutions team started as a team of one with a blank sheet of paper. 14 months later, Cox Automotive is revolutionising decision-making within the business and the wider automotive retail industry. Watch this webinar to discover some of the lessons learned by Cox Automotive along their journey to data discovery, including: -Where to begin transforming a legacy business into a data-driven organisation -How to build and maintain momentum -How to deliver meaningful results at pace

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