How to Make the Most of Your Data - Marketing Analytics

Presented by

Susan Graeme - EMEA Marketing Director, Tableau

About this talk

Marketers are no strangers to data, especially as the number of tools generating marketing data grows each year. Curious about how much revenue was attributed to paid search last quarter? We've got data for that. Want to prove which programs generate higher quality leads than others? Data. This webinar is part of the "Analytics in Action" week. Here at Tableau, we rely on analytics to understand the mass of data - a challenge all marketers must overcome to thrive in a data-driven world. In this live webinar with Tableau's Marketing Director, Susan Graeme, you'll see how we tackle the marketing data dilemma. You’ll learn how Tableau's marketing team uses analytics to: *Build a Demand Generation funnel *Overcome our 5 marketing dilemmas *Visually analyse data from our marketing technology stack *Connect disparate data sources (Salesforce, Eloqua, Google Analytics)
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Tableau’s mission is to help people see and understand data. Our platform makes visual analytics intuitive, allowing people to quickly answer questions with data and share insights across their organization. Global enterprises, early-stage startups, nonprofits, and governments all use Tableau to quickly transform their raw data into powerful and actionable insights.