How Data-Driven is Your Marketing Organisation?

Presented by

Louis Archer - Product Marketing Manager, Tableau

About this talk

Do you want to evolve your marketing analytics strategy so that it's built for long-term success? With new data-rich marketing channels and technologies emerging all the time, marketers must evolve their analytics strategy to make better and faster decisions with data. In this webinar, learn where your own marketing analytics strategy ranks on the analytical spectrum, before discovering the next steps you can take towards superior data-driven marketing. Whether your team is at the beginning of its data journey or further along, you'll discover what people, skills, and data solutions you need to advance your marketing analytics. Join this webinar to learn how to... *Advance your marketing analytics strategy along the analytical spectrum. *Empower your entire team with data and analytics. *Combine data from all of your marketing channels and technologies. *Identify new marketing opportunities and cost-savings.
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Tableau’s mission is to help people see and understand data. Our platform makes visual analytics intuitive, allowing people to quickly answer questions with data and share insights across their organization. Global enterprises, early-stage startups, nonprofits, and governments all use Tableau to quickly transform their raw data into powerful and actionable insights.