How Tableau Uses Tableau for Marketing

Presented by

John-Paul Rantac - Marketing Campaigns Manager, Tableau

About this talk

Learn how Tableau's entire marketing organisation uses Tableau to understand all of our data. Here at Tableau, we rely on data and analytics to empower every marketer to better understand campaign performance, web analytics, lead activity, social media influence and ROI. Watch this webinar to discover exactly how we use marketing data to drive more traffic, leads and likes. We’ll show you dashboards on website goal conversion, Google Ads and digital marketing performance, lead activity, Eloqua email insights, marketing activity calendar and much more. Learn how visually analysing you marketing data can help you in these five key areas. Marketing Leadership KPI's. Get a 360 view of performance Campaign Performance. Improve your ROI Digital Marketing. Enhanced Google Analytics and Social Media analysis Lead Generation. Easily see which leads are 'hot' Marketing Ops & Analytics. Combine all of your data sources

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Tableau’s mission is to help people see and understand data. Our platform makes visual analytics intuitive, allowing people to quickly answer questions with data and share insights across their organization. Global enterprises, early-stage startups, nonprofits, and governments all use Tableau to quickly transform their raw data into powerful and actionable insights.