Designer data: Uncover hidden trends to help grow your business

Presented by

Katrina Read, Analytics Client Architect Leader, IBM Analytics

About this talk

In September 2015, we saw designer shoes, designer handbags, and designer data take to the streets to celebrate Melbourne Spring Fashion Week. Get a sneak peek behind the scenes into the technology used to entice and engage consumers at the event, and how startups and small businesses around the world are now designing with data. Learn how Melbourne City Council, together with IBM: - Tapped into social media to identify and target key influencers around the event. - Used social media analytics to engage attendees and visitors to the city. - Enabled designers, retailers and industry students with the techniques and tools to get started with exploring their own data for insight.

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