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Vom Web Content Management zum Customer Experience Management

Bridging the Worlds: Vom Web Content Management zum Customer Experience Management

Im inspirierenden Webinar erfahren Sie, wie Sie Ihr Web Content Management zu einer Experience Management Plattform weiterentwickeln, die Zielgruppen auf der gesamten Customer Journey begeistert, Kunden langfristig bindet und Ihre Marke durch digitalen Erfolg beflügelt.
Recorded Jun 15 2016 57 mins
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Presented by
Ralf Schubert, Sitecore, & Dan Bieler (Principal Analyst), Forester Research
Presentation preview: Vom Web Content Management zum Customer Experience Management

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  • Gartner Ready-Aim-Fire: The New Imperative for Managing Customer Experience Recorded: Sep 20 2016 38 mins
    Mark Floisand, Sitecore, & Mick MasCavaigh, Gartner
    The way you think about web content management needs to change—fast. If you’re not delivering meaningful digital experiences across channels in real-time, you risk losing them to competitors who are. Hear how WCM as a category is evolving way beyond delivering content storage for web pages and why it matters to your business.
  • The Next Disruption: The Experience Economy and Customer Outcomes Recorded: Sep 15 2016 60 mins
    Darren Guarnacca, Ziff Davis
    This thought-provoking webinar will help you discover how your organization can provide contextual experiences that delight your customers and keep you on the right side of disruption. View real world examples of successful organizations delivering the right content to the right person, in the right place and at the right time, helping to create customers for life.
  • What is digital personalisation and why should I care? Recorded: Sep 13 2016 71 mins
    Chris Nash, Sitecore, & Paul Stephens, CEO, Sagittarius
    Learn how highly relevant content and personalised digital experiences can delight audiences, build loyalty and drive revenue.
  • Neuromarketing 101 - How to lead your industry by emotionally engaging customers Recorded: Sep 8 2016 62 mins
    Daryll Scott (Director of Human Technology, Lab)
    Users like to process information differently in the evolving digital landscape and that difference can be catered for through personalisation. So, what if we can go beyond personalisation based on explicit choices and create personalisation based on psychological processing style?
  • Get started with the Sitecore Experience Platform Recorded: Sep 5 2016 40 mins
    Rasmus Lynggaard, Senior UX & Business Development Consultant, Kraftuaerk
    For many companies it can seem overwhelming to get started with the Sitecore Experience Platform. In this webinar we look at how to get started and give concrete advice on what you can do today, so you can get successes right from the start.

    Get advice on:
    - Where do we start?
    - How can we measure the value right away?
    - Quick wins that deliver instant results
  • Succeeding with the Experience Platform. 5 great tips. [Danish] Recorded: Sep 5 2016 49 mins
    Christina Hauge Lauritsen, User Experience Architect, Pentia
    If everyone agrees on customer experience being a market game changer then how come so few are doing it right? In this session, we will share our secrets on how to succeed with a experience platform. You will get true stories from the business frontline and five essential tips.

    Listen in; the road blocking challenges might be very different from what you think.
  • 7 tips til hvordan du skaber værdi med Sitecore Experience platformen Recorded: Sep 5 2016 48 mins
    Morten Blumensaadt, Digital Strategist, FFW
    Drømmer du også om bedre udnyttelse af de muligheder, som du ved ligger i din Sitecore platform? Man kommer ikke til Experience Management og Real-time marketing personalisation på en eftermiddag, men der er en lang række tiltag, som kan bringe dig et godt stykke af vejen. Især hvis det er forankret i en vision for, hvor I er på vej hen, så I sikrer, at tiltag trækker i den rigtige retning. Få vores 7 bedste tips og input til jeres handlingsplan, der skaber værdi fra dag 1.
  • eCommerce: Choosing the right product for your customer Recorded: Sep 1 2016 58 mins
    E-commerce enables organizations to be closer to their customers, so choosing the right e-commerce platform is essential for your strategy. The Sitecore platform offers a variety of commerce solutions to meet your commerce and customer experience needs, but which one is good for your unique customers?

    This webinar is an introduction to Sitecore and eCommerce and will cover how Sitecore works with eCommerce products and how you can determine which eCommerce product is the best solution for your customer.
  • Customer Journey how to start? Learn, create & optimize! Recorded: Aug 31 2016 48 mins
    Fabienne Heiles, Sitecore
    How can Sitecore help you by providing the most complete and detailed views on your customer’s behaviours and how can your digital strategy be translated into real actions on your digital channels by setting up the first customer journey flows in Sitecore? Learn, test and optimize the steps to a successful customer experience. 
  • Customer Experience Design as a marketing discipline Recorded: Aug 31 2016 53 mins
    Mathieu Dhondt, Business Consultant, The Reference
    The experience you offer your customers has become a vital element of competing for their business.

    Based on collaborations with our B2C and B2B clients, we explore what “experience” actually means and offer a framework for creating and managing a coherent customer experience across all channels.
  • Making Brand Communication Relevant - Getting Technology Applied Recorded: Aug 31 2016 41 mins
    Marina Sverdel, Head of Multichannel Marketing, METRO AG, & Michal Popelar, MD ACTUM+, Sitecore MVP Digital Strategist
    Together, ACTUM+ and our client METRO Cash & Carry, we will present how we have activated advance marketing features, personalization, marketing automation and campaign management for omnichannel consistency.

    It is the largest and most complicated implementation of Sitecore in Germany. 24 METRO countries and 200 users are working daily with Sitecore from China to Japan, even Germany to France. More than 10 million visits are tracked monthly.

    Our main goal is to provide great personalized customer experience for all the METRO sites.
  • Thought Starters across Verticals Recorded: Aug 30 2016 61 mins
    Stefan Ivanov, Business Development Manager, Hedgehog
    It’s easy to fall into a pattern of comparing yourself to your peers, but sometimes the best lessons come from companies that don’t look like you. Tactical lessons learned from solving vertical specific challenges can provide new paths and ideas for improving customer experiences.

    In this session Hedgehog will review great ideas we’ve seen across industries that are applicable to all Sitecore users.
  • Keeping Marketing Relevant in the Age of the Customer Recorded: Aug 30 2016 53 mins
    Thomas Husson, VP & Principal Analyst, Forrester
    As marketers, today, we face more challenges and higher business demands than ever before. Our reality is “do more with less, using new technologies”. No small feat, indeed.

    To succeed, we have to rethink our marketing and do away with the hurdles that hold us back. As marketers, we must demand – and deliver – more transformation.
  • CX: from the boardroom to your bottom line Recorded: Aug 25 2016 62 mins
    Kelsey Parish, Senior Project Manager, Vanson Bourne
    Customers have always been the jewel in the crown of a business. Without customers, your business will not exist, and it is because of them that organizations are constantly evolving to better suit their needs.

    In an increasingly digital world where customers are more empowered, loyalty is no longer a given. With customers able and willing to switch alliances between businesses, organizations can no longer assume they have guaranteed “lifetime” customers.

    You have to stand out. Your customer experience needs to be better than your competitors, hence the increasingly central focus on CX.
    Flying under the radar, however, is the impact that this focus has on the bottom line. Because, while trying to perfect that customer experience, organizations have discovered a whole host of benefits that have huge financial and business impacts, making the case for that “flawless” customer experience even more worthwhile.

    So what is holding organizations back? How can they overcome these hurdles? And what awaits them when they do overcome them?
    During this webinar, we will explore the hidden benefits of a customer experience focus, and how businesses can get to these benefits, using insights gathered from 880 decision makers.

    Ultimately, organizations know that they need to focus on the customer experience. But do they know about all the financial benefits that are there for the taking? We are here to help inspire your company to take customer experience to the next level – from the boardroom to the bottom line.
  • Get 3 tips on how to utilise your customer data in Social Recorded: Aug 23 2016 44 mins
    Lisbeth Chawes, Partner Director, Komfo
    Social Media is by the experts less and less being seen as a silo in the organization. It is a very mature channel with a lot of possibilities for integrations in your omni channel strategy. It has proven to drive innovation and revenue for your business.

    One of the advantages of social media, is that you can exactly define who should see your content. Your advertisement budget will be spend much more efficient compared to traditional retargeting. Only the people who it’s really relevant for, will be shown your content. This also gives you the possibility to place the content in the right context and touchpoint of the customer journey.

    Join this presentation and get actionable tips, insights in the latest statistics and relevant.
  • Priority Pass - Using Sitecore to deliver a World Class Omni-channel experience Recorded: Aug 19 2016 36 mins
    Crystal He, Product Owner, Codehouse
    Priority Pass - Using Sitecore 8.0 to deliver a World Class Omni-channel experience to global customers.

    Codehouse will be running through the digital transformation of Priority Pass, from UX enhancement through to delivery of a world-class website using Sitecore 8.0.

    The webinar will include insight into use of personalisation within Sitecore’s Rules set editor to deliver personalised content to the user.
  • A pragmatic approach for using personas in context marketing Recorded: Aug 11 2016 51 mins
    True Intent, Jeroen Huizinga, Partner & Digital Consultant
    Using personas to profile your website visitors and serving them relevant content based on these personas is something a lot of companies are struggling with.

    Everyone understands the principles, but how do personas actually transform over to your website, and moreover what does using content profiling actually mean for your organization?

    Personas are one aspect of profiling content and it may make more sense to use different techniques to get a better understanding of how your visitors are using your content and serve them relevant content based on their behaviour. During this webinar we will go into the ideas behind content profiling and we will be showing you how to setup your personas with your Sitecore environment. All of it illustrated with real customer cases.
  • Customer Experience. Vejen til mere bundlinje Recorded: Aug 11 2016 59 mins
    Niels Anderson, Senior Experience Strategist, Pentia A/S
    De 20% mest loyale kunder står for 80% af omsætningen. Og netop customer experience er vejen til en stærkere, mere relevant kundeoplevelse, som gør, at kunder bliver hos dig. I denne session sætter vi bl.a. fokus på dialog, personalisering og hvordan du får mere ud af de kunder, du allerede har. Du får inspirerende eksempler og konkrete take-aways fx om Engagement plans, EXM.
  • Create concrete business value with Sitecore Experience Platform – now! Recorded: Aug 11 2016 60 mins
    Michael Tandrup, Senior Digital Strategist, DIS/Play
    • You have the Sitecore platform. You probably bought into a dream. A dream about relevant customer journeys, plenty of automatization and a boosted amount of valuable conversions on your business website.

    • Maybe you’ve run out of steam. After years of implementing and consolidating. Maybe you haven’t embarked on the fun part of the journey. Embarked on what creates value. For both your customers and for your business.

    • You don’t need to start all over again. Developing new strategies, or making large investments. You need a concrete action plan. And realised initiatives. Initiatives that create value now. Not tomorrow. The excitement in your business has to return.

    • Get concrete tips on how to get started. Quickly, affordably and effectively. We will present possible start-up kits and show examples of concrete initiatives.
  • eCommerce: Choosing the right product for your customer Recorded: Aug 10 2016 58 mins
    E-commerce enables organizations to be closer to their customers, so choosing the right e-commerce platform is essential for your strategy. The Sitecore platform offers a variety of commerce solutions to meet your commerce and customer experience needs, but which one is good for your unique customers?

    This webinar is an introduction to Sitecore and eCommerce and will cover how Sitecore works with eCommerce products and how you can determine which eCommerce product is the best solution for your customer.
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  • Title: Vom Web Content Management zum Customer Experience Management
  • Live at: Jun 15 2016 9:40 am
  • Presented by: Ralf Schubert, Sitecore, & Dan Bieler (Principal Analyst), Forester Research
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