Name: Making Brand Communication Relevant - Getting Technology Applied
Start: 2016-08-31T15:30:00Z
End: 2016-08-31T16:10:40.000Z
Location: BrightTALK
Rating: 0

This channel provides marketers with information, tools and insight to help navigate the digital marketing landscape.

The way you think about web content management needs to change—fast. If you’re not delivering meaningful digital experiences across channels in real-time, you risk losing them to competitors who are. Hear how WCM as a category is evolving way beyond delivering content storage for web pages and why it matters to your business.

Gartner Ready-Aim-Fire: The New Imperative for Managing Customer Experience

This thought-provoking webinar will help you discover how your organization can provide contextual experiences that delight your customers and keep you on the right side of disruption. View real world examples of successful organizations delivering the right content to the right person, in the right place and at the right time, helping to create customers for life.

The Next Disruption: The Experience Economy and Customer Outcomes

Learn how highly relevant content and personalised digital experiences can delight audiences, build loyalty and drive revenue.

What is digital personalisation and why should I care?

Users like to process information differently in the evolving digital landscape and that difference can be catered for through personalisation. So, what if we can go beyond personalisation based on explicit choices and create personalisation based on psychological processing style?

Neuromarketing 101 - How to lead your industry by emotionally engaging customers

For many companies it can seem overwhelming to get started with the Sitecore Experience Platform. In this webinar we look at how to get started and give concrete advice on what you can do today, so you can get successes right from the start. 

Get advice on:
- Where do we start?
- How can we measure the value right away?
- Quick wins that deliver instant results

Get started with the Sitecore Experience Platform

If everyone agrees on customer experience being a market game changer then how come so few are doing it right? In this session, we will share our secrets on how to succeed with a experience platform. You will get true stories from the business frontline and five essential tips. 

Listen in; the road blocking challenges might be very different from what you think.

Succeeding with the Experience Platform. 5 great tips. [Danish]

Drømmer du også om bedre udnyttelse af de muligheder, som du ved ligger i din Sitecore platform? Man kommer ikke til Experience Management og Real-time marketing personalisation på en eftermiddag, men der er en lang række tiltag, som kan bringe dig et godt stykke af vejen. Især hvis det er forankret i en vision for, hvor I er på vej hen, så I sikrer, at tiltag trækker i den rigtige retning. Få vores 7 bedste tips og input til jeres handlingsplan, der skaber værdi fra dag 1.

7 tips til hvordan du skaber værdi med Sitecore Experience platformen

E-commerce enables organizations to be closer to their customers, so choosing the right e-commerce platform is essential for your strategy. The Sitecore platform offers a variety of commerce solutions to meet your commerce and customer experience needs, but which one is good for your unique customers?

This webinar is an introduction to Sitecore and eCommerce and will cover how Sitecore works with eCommerce products and how you can determine which eCommerce product is the best solution for your customer.

eCommerce: Choosing the right product for your customer

How can Sitecore help you by providing the most complete and detailed views on your customer’s behaviours and how can your digital strategy be translated into real actions on your digital channels by setting up the first customer journey flows in Sitecore? Learn, test and optimize the steps to a successful customer experience. 

Customer Journey how to start? Learn, create & optimize!

The experience you offer your customers has become a vital element of competing for their business.

Based on collaborations with our B2C and B2B clients, we explore what “experience” actually means and offer a framework for creating and managing a coherent customer experience across all channels.

Customer Experience Design as a marketing discipline

It’s easy to fall into a pattern of comparing yourself to your peers, but sometimes the best lessons come from companies that don’t look like you. Tactical lessons learned from solving vertical specific challenges can provide new paths and ideas for improving customer experiences.

In this session Hedgehog will review great ideas we’ve seen across industries that are applicable to all Sitecore users.

Thought Starters across Verticals

As marketers, today, we face more challenges and higher business demands than ever before. Our reality is “do more with less, using new technologies”. No small feat, indeed.

To succeed, we have to rethink our marketing and do away with the hurdles that hold us back. As marketers, we must demand – and deliver – more transformation.

Keeping Marketing Relevant in the Age of the Customer

Customers have always been the jewel in the crown of a business. Without customers, your business will not exist, and it is because of them that organizations are constantly evolving to better suit their needs. 

In an increasingly digital world where customers are more empowered, loyalty is no longer a given. With customers able and willing to switch alliances between businesses, organizations can no longer assume they have guaranteed “lifetime” customers. 

You have to stand out. Your customer experience needs to be better than your competitors, hence the increasingly central focus on CX.
Flying under the radar, however, is the impact that this focus has on the bottom line. Because, while trying to perfect that customer experience, organizations have discovered a whole host of benefits that have huge financial and business impacts, making the case for that “flawless” customer experience even more worthwhile.

So what is holding organizations back? How can they overcome these hurdles? And what awaits them when they do overcome them? 
During this webinar, we will explore the hidden benefits of a customer experience focus, and how businesses can get to these benefits, using insights gathered from 880 decision makers. 

Ultimately, organizations know that they need to focus on the customer experience. But do they know about all the financial benefits that are there for the taking? We are here to help inspire your company to take customer experience to the next level – from the boardroom to the bottom line.

CX: from the boardroom to your bottom line

Social Media is by the experts less and less being seen as a silo in the organization. It is a very mature channel with a lot of possibilities for integrations in your omni channel strategy. It has proven to drive innovation and revenue for your business.

One of the advantages of social media, is that you can exactly define who should see your content. Your advertisement budget will be spend much more efficient compared to traditional retargeting. Only the people who it’s really relevant for, will be shown your content. This also gives you the possibility to place the content in the right context and touchpoint of the customer journey. 

Join this presentation and get actionable tips, insights in the latest statistics and relevant.

Get 3 tips on how to utilise your customer data in Social

Priority Pass -  Using Sitecore 8.0 to deliver a World Class Omni-channel experience to global customers.

Codehouse will be running through the digital transformation of Priority Pass, from UX enhancement through to delivery of a world-class website using Sitecore 8.0. 

The webinar will include insight into use of personalisation within Sitecore’s Rules set editor to deliver personalised content to the user.

Priority Pass - Using Sitecore to deliver a World Class Omni-channel experience

Using personas to profile your website visitors and serving them relevant content based on these personas is something a lot of companies are struggling with. 

Everyone understands the principles, but how do personas actually transform over to your website, and moreover what does using content profiling actually mean for your organization? 

Personas are one aspect of profiling content and it may make more sense to use different techniques to get a better understanding of how your visitors are using your content and serve them relevant content based on their behaviour. During this webinar we will go into the ideas behind content profiling and we will be showing you how to setup your personas with your Sitecore environment. All of it illustrated with real customer cases.

A pragmatic approach for using personas in context marketing

De 20% mest loyale kunder står for 80% af omsætningen. Og netop customer experience er vejen til en stærkere, mere relevant kundeoplevelse, som gør, at kunder bliver hos dig. I denne session sætter vi bl.a. fokus på dialog, personalisering og hvordan du får mere ud af de kunder, du allerede har.  Du får inspirerende eksempler og konkrete take-aways fx om Engagement plans, EXM.

Customer Experience. Vejen til mere bundlinje

Together, ACTUM+ and our client METRO Cash & Carry, we will present how we have activated advance marketing features, personalization, marketing automation and campaign management for omnichannel consistency. 

It is the largest and most complicated implementation of Sitecore in Germany. 24 METRO countries and 200 users are working daily with Sitecore from China to Japan, even Germany to France. More than 10 million visits are tracked monthly. 

Our main goal is to provide great personalized customer experience for all the METRO sites.

Making Brand Communication Relevant - Getting Technology Applied

marketing

customers

automation

Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.

Demand Generation

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

Marketing Operations and Automation

The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.

Content Marketing

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Marketing

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

Customer Experience

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Making Brand Communication Relevant - Getting Technology Applied

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