Making Brand Communication Relevant - Getting Technology Applied

Presented by

Marina Sverdel, Head of Multichannel Marketing, METRO AG, & Michal Popelar, MD ACTUM+, Sitecore MVP Digital Strategist

About this talk

Together, ACTUM+ and our client METRO Cash & Carry, we will present how we have activated advance marketing features, personalization, marketing automation and campaign management for omnichannel consistency. It is the largest and most complicated implementation of Sitecore in Germany. 24 METRO countries and 200 users are working daily with Sitecore from China to Japan, even Germany to France. More than 10 million visits are tracked monthly. Our main goal is to provide great personalized customer experience for all the METRO sites.

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