3 Data-Driven Marketing Strategies to Deploy for the Holidays

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LiveRamp

About this talk

With Black Friday and Cyber Monday just around the corner, it's time to get up to speed on data-driven marketing techniques that can be deployed quickly to help retailers increase sales, optimize spend, and measure ROI. Join this webinar to learn how to: - Measure the impact of online advertising on in-store sales - Personalize website experiences without requiring visitors to login - Use customer data to run more efficient cross-channel campaigns We'll reveal how a large big box retailer used these techniques to reduce cost-per-acquisition by 35% Meet Our Speakers: Rob Falcone, Director of Solutions Engineering at Monetate Rob Falcone helps brands such as Brooks Brothers, Famous Footwear and others accelerate digital revenue growth through personalization. Prior to joining Monetate, Rob co-founded an award winning social media startup that was selected for funding by DreamIt Ventures, one of the world's top 15 startup accelerators. A Philadelphian born and raised, Rob is a diehard Phillies baseball and Drexel basketball fan. Natasha Moonka, Product Marketing Manager at Adometry by Google Natasha Moonka is a University of Texas graduate, and has spent her career tackling various aspects of the digital marketing landscape. Moonka joined Adometry from Empower MediaMarketing where she served as a Digital Media Lead across a variety of verticals including Healthcare, Retail, Entertainment and CPG. Justin Schuster, VP of Marketing at LiveRamp Prior to LiveRamp, Justin was VP Product Marketing at Lithium Technologies, a leader in social media software for large enterprises. Before Lithium, Justin was VP Enterprise Products at MarketTools (purchased by Confirmit) and spent several years in marketing roles at Symantec, EMC, and Documentum. Justin holds an MBA from the Haas School of Business.

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LiveRamp connects data across more than 100 digital marketing applications. By onboarding customer data into the measurement, targeting, and personalization applications developed by our partners, we help leading brands eliminate data silos and run more efficient marketing programs.