4 Best Practices for CRM Data Hygiene

Presented by

Benjamin Webb, LiveRamp; Chuck Davis, Webbula, Lisa Rapp, Acxiom

About this talk

As marketers, we're seeing an accelerated pace in the number of programs we're actively managing so it's understandable that there is a lot of focus on measuring outcomes. An often overlooked element that can affect success is the quality of the data we use for our programs, particularly if you factor in the two most common ways we reach customers: email and direct mail. Join LiveRamp, Webbula and Acxiom on Wednesday, February 4 for best practices that will help you extract the most value from your CRM data. In this webinar* we’ll cover: * Potential brand and economic impacts stemming from poor data quality * The correlation between data quality and increased match rates and accurately understanding your potential audience * Common ways to increase deliverability

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LiveRamp connects data across more than 100 digital marketing applications. By onboarding customer data into the measurement, targeting, and personalization applications developed by our partners, we help leading brands eliminate data silos and run more efficient marketing programs.