It's not a secret. Marketers by the droves are moving away from the static batch-and-blast in favor of a more scalable and predictable way to use what is still the reigning champion of ROI: email. Discover how to create your own knockout email nurture program by taking your prospects on a journey through your sales cycle, using content and imagery that not only grabs their attention, but speaks to their interests and needs.
This session will cover:
•Batch-n-blast vs lead nurturing
•Lead nurturing 101
•The building blocks of a successful campaign: data + design = results
•How to develop lead profiles
•Design trends: responsive design, animated gifs, and other ways to break through the attention gap
•Technology considerations for CRM integration: lead scoring, notifications to lead owners, and more
•Moving from calendar mentality to wait mentality
Linda West, Manager, Demand Generation, Act-On Software; Leo Merle, Marketing Programs Manager, Act-On Software
Traditional demographics are failing to identify likely buyers, so how do modern marketers keep up? Markets are becoming more fluid and fragmented so it becomes a challenge for marketers to deliver the right message, to the right buyers.
Join Linda West, Manager of Demand Gen, and Leo Merle, Marketing Programs Manager, both of Act-On Software, as they explore the world of lead scoring. Learn how to apply lead scoring to cultivate a tight relationship between sales and marketing by identifying hot leads ranked and scored based on a profile characteristics and tracked online behavior.
Linda West, Manager, Demand Generation, Act-On Software
Would you buy a shiny new convertible if it had no engine? It might look pretty, but it would never take you anywhere. If your website is not attracting the right kind of visitors and turning them into leads, then it's not taking you anywhere either. A company's website is its most powerful marketing asset.
Join Linda West, manager of Demand Gen, to explore principles and tactics that will get your motor running at full power.
Leo Merle, Marketing Programs Manager, Act-On & Linda West, Manager of Demand Gen, Act-On
Blogs, whitepapers, and social content are now a crucial piece of a modern marketers digital strategy. With the rise of content marketing, the rate at which content is produced and distributed has vastly increased, and your customers are bombarded with a virtual buffet of content and media on the daily.
So how do you stand apart? How do you develop attention-grabbing content that will generate those allusive lead conversions? Join Linda and Leo to learn the recipe for creating killer marketing content.
This session will cover:
• Identifying the right buyer persona characteristics to influence content topics
• Pinpointing corporate and product values that need to be communicated
• Finding the sweet spot: overlap between persona characteristics and product values
• Developing tone and keeping it consistent
Marketing Automation isn’t just for marketing – it’s a tool for optimizing the path to revenue making it a shared responsibility for marketing and sales. But the truth is sales leaders remain cautious of what marketing automation is really going to accomplish. Can these concerns be put to rest? Most definitely!
Join Gleanster Principal Analyst Ian Michiels for a closer look at what sales leaders should actually be demanding from marketing automation tools. You’ll learn:
• What sales leaders should be prepared for when investing in marketing automation
• How top performers measure successful marketing automation implementations
• How sales leaders can track and monitor the positive (or negative) impact of changes
As markets become more fluid and fragmented, it becomes increasingly complicated for marketers to deliver the right messages to the right potential buyers. Traditional demographics are failing as a method for identifying likely buyers, so modern marketers have turned to psychographic segmentation (a.k.a. Buyer Personas) to effectively target potential customers.
Janelle Johnson, Director Demand Generation, Act-On
Companies that invest in marketing automation solutions see 70% faster sales cycle times and 54% improvement in quota achievement. So what should sales leaders expect from Marketing Automation? And what does it take to get started?
In this video, you'll learn where to start, how to align team goals, and get a blueprint for implementing long-term lead scoring and lead nurturing programs that will boost your bottom line.
Matt Byrd, Email Marketing Manager, Litmus and Linda West Manager, Demand Gen Act-On Software
Email was one of the first truly effective online marketing techniques to emerge, and it is still one of the most used and most successful. But it's moving fast, and most email programs are only scratching the surface of possibilities. The tools available today have allowed top marketers to hone this channel into a more personalized, nurturing and interactive one. Are you using those new adaptations to gain an evolutionary edge on your competition?
The good news: you don't have to have a goliath budget or be a prodigy coder to implement some genuinely cool email programs. Join us to learn about:
· Behavior-based email triggers
· Automated email drip programs
· Adding cinemagraphs, embedded media, and interactive features
· Responsive design - why it's under-used, and why you need it
Plan and execute all your online marketing campaigns with a simple, powerful, cloud-based integrated platform
With Act-On, you can organize your online marketing efforts, generate high quality leads, and turn those leads into sales. With Act-On you can also integrate marketing into your sales and support systems and then measure the results so you know what works.
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