Name: Saving money immediately on your IP assets: Auditing your trademark portfolio
Start: 2017-10-26T15:00:00Z
End: 2017-10-26T15:57:48.000Z
Location: BrightTALK

Content for the home of World IP Review and Life Sciences IP Review

Interested in learning more about decisions that will impact brand owners, but unable to travel to The Hague? If yes, then attend this ICANN74 recap webinar covering issues such as the next round of new gTLDs, DNS abuse, and much more. 

Join domain name industry experts Matt Serlin and Elisa Cooper on Wednesday, June 29 at 5pm BST / 9am PDT / Noon EDT as they share with you highlights from ICANN74 including:

• The latest on the next round of new gTLDs
• An update on DNS abuse initiatives
• Guidance from the Governmental Advisory Committee

ICANN74 is the second public meeting of 2022 and will be held on June 13–16 2022 in The Hague, Netherlands. It will take place as a hybrid event to accommodate both in-person and virtual participation.

Attend this 45-minute webinar which will conclude with an interactive Q&A.

ICANN74 Recap Webinar

Selling through distributors is a proven and tested method to grow an online business’ revenue. However, this strategy comes with challenges as well as opportunities.

Without the ability to track and identify unauthorised resellers, brands are at risk of being targeted by grey market websites, leading to complaints from distributors, minimum advertised price violations, reputation erosion, and ultimately loss of revenue.

This is a situation that many brands face, including New U Life. As a leader in the supplement market, New U Life became a target for grey market vendors in South Asian marketplaces. In response to the brand’s rapid growth, combating unauthorised sellers quickly became a top priority.

In our webinar Red Points and New U Life will discuss winning strategies that brands can apply to identify and stop unauthorised online sellers and resellers at scale.

What you will learn:

• Top strategies to prevent grey market violations
• Impact of grey market on a brand’s revenue and reputation
• How brands can keep track of their products on sites such as e-commerce marketplaces, distributor websites, and grey market websites by leveraging technology

Grey Market Sales Online: Winning Strategies to Combat Them

China has become a critical jurisdiction for patents in recent years, but many international companies are surprised by the different requirements for patent applications in China from the US and elsewhere. 

This webinar will compare the two systems, focussing particularly on inventiveness, where the differences are significant and can trip up international companies. Chinese law requires new inventions to possess prominent substantive features and indicate notable progress over the prior art, but the steps used to get to those thresholds have distinct differences from US analyses of obviousness. 

Join us to learn more about these distinctions, and how you can ensure your patent applications can be successful in both the US and China.

The Differences Between Patent Applications in China and the US

Over the last year, questions and interest in blockchain domains (sometimes called decentralised domains, NFT domains, or web3 usernames) have grown considerably. 

What are blockchain domains, how do they work, and how are they being used today? 

Join Tyler Mason, senior director of strategy and advisory at GoDaddy Corporate Domains, on Wednesday, April 27 at 10am PT/1pm ET  as he reviews this technology. Specifically he’ll be covering:

• The different types of blockchain domain names
• Basics of how they work and how they differ from the traditional domain name space
• Questions related to trademark abuse and possible future name collisions

An Overview of Blockchain Domain Names

Join us on March 10, 2022 at 5pm GMT/ 6pm CET as we discuss proactive brand strategies general counsel should employ to avoid the 'whack a mole' effect. 

By not taking any action against scammers, brands can suffer serious reputational damage. In the case of Purple, customers unknowingly purchased counterfeit items of its products via social media, e-commerce marketplaces, and fake websites, and when those products didn’t meet expectations, Purple was left picking up the pieces. 

After witnessing a spike of infringing online listings, it became apparent to Purple’s general counsel that the traditional approach to detection and removal wouldn’t cut it. The sheer number of counterfeiters required a holistic approach that would deter counterfeiters from stealing their trademarks and copyright, while also preventing the ‘whack-a-mole’ effect. 

In this webinar with Purple and Red Points you’ll learn: 
- How Purple’s legal team is tackling global bad actors on a large scale with its five game-changing brand protection strategies  
- How Purple is leveraging trademark, copyright, trade dress, and many more IP protections to deter counterfeiters from going after their brand 
- How Purple is leveraging brand protection data from Red Points’ platform as a business intelligence tool to identify trends and opportunities for the whole organisation

Brand Protection Strategies to Employ to Avoid the ‘Whack a Mole’ Effect

Join our IP Protection Panel as they dive into;

- Revealing key challenges in the tech industry for safeguarding your innovation and brand
- Defining where your creation’s values actually lie
- What are the common principles all tech startups should be aware of when creating an effective strategy?
- Delving into the fundamentals of trade secrets as part of an IP protection strategy
- Incorporating a concise and adaptable strategy that is parallel with your business plan and commercial goals

Protecting your Business to Promote Growth and Capitalise on Return

Traditionally, many brands have focussed their online efforts on policing counterfeit products. But another threat has emerged in recent years which can be even more damaging to brands and consumers alike. 

When customers are faced with websites that look exactly like legitimate brand sites but are in fact fraudulent, it may cost them far more than the disappointment of receiving an inferior item. Indeed, consumers might find themselves falling victim to more substantial frauds as a result of engaging with and supplying details to wholly phoney websites, potentially without even knowing they've been duped.  

These fraud network websites are also present on social media, impersonating legitimate accounts and even advertising on the platforms. For brands, tackling this fraud is no easy task. Sophisticated bad actors create multiple illegitimate websites, meaning that even if you are able to close one down, another is still there to take its place, while in the meantime the bad conduct continues.  

Join this webinar at 5:30pm GMT/ 12:30pm ET on January 20, to hear brand experts from Patagonia and TTI talk about the ways in which they secure their online presence, and from BrandShield about how any business can ensure they are best-placed to fend off threats in the online world.

From Fakes to Fraud: Why Traditional Anti-Counterfeiting Efforts Aren't Enough

This session is focused on trademark and brand protection as it relates to strategic use of trademarks and design patents. The speakers will discuss considerations for developing an effective IP enforcement strategy, including the use of trademarks, design patents, trade dress, copyrights, Customs enforcement, and utility patents to protect brand reputation and value. 

The discussion will also cover leveraging IP assets, assessing budget implications, and evaluating venue options for asserting IP rights.

Enhancing Brand Value Through Strategic Use of IP

Some brands represent more than the origin of particular goods and services. They are used instead by businesses acting for positive change, to create awareness around a particular problem in society.  The food and beverage sector is on the front line for many social issues, such as modern slavery, food waste, and packaging and its impact on the climate, and as the vast majority of society is repeatedly engaged with this sector, the potential to convey messages via a brand and to inspire change is huge.  Through the use of case studies this webinar explores the concept of social purpose brands in the food and beverage sector and will discuss the particular aspects of protection that may be needed to protect these kinds of brands. It is an interesting, thought-provoking and very current topic of consideration for businesses looking to adopt a brand for a specific social purpose.

Brands with social purpose

Various forms of artificial intelligence (AI) have already changed many industries, and have had an increased impact on our daily life in the past few years. The patent space is clearly in the early stages of such a transformation as well, and traditionally labour-intensive processes may now be supported by (more or less) intelligent software.

However, there are many different types of AI, and there are a lot of different use cases for AI in our industry. What to use, when to use it, and how these tools can be reliable aids may not always be obvious.

In this session, IPRally will share best practices learned from customers, focusing on three specific processes:

Invalidation searching

How AI can be leveraged to find prior art for the purpose of invalidating a specific patent, or groups of patents.

Patentability searching
How AI can be used to help you understand your invention and to identify potential hurdles to patenting it.

Guided patent drafting
How AI can assist in an iterative patent drafting process, to help create better claims faster, and help you avoid a few office actions.

Hear from IPRally and some of its customers about how the firm is using AI in its systems to improve these processes.

AI to find prior art: patentability & invalidation searching & patent drafting

A lesson we learned in 2021 is that bad actors never cease to find new ways to steal brands’ IP. That’s why it’s essential for IP leaders to keep adapting their enforcement strategies to stay ahead of the ever-growing IP challenge. 

During this talk, the International AntiCounterfeiting Coalition and Red Points will discuss how scammers create complex network abuses by using fake websites, social profiles, and digital advertising among other techniques to deceive shoppers. 

In this webinar, you will learn: 
1. How bad actors are capitalising on new online shopping trends to target shoppers, according to experts 
2. How online sellers are eroding brands’ reputation with new IP theft techniques 
3. A list of the top pre-emptive measures IP professionals can take to protect their IP online

Emerging IP threats no IP counsel can afford to ignore, and how to handle them

The admissibility of post-filing data varies across jurisdictions, making its effectiveness subject to national patent office rules. Join our panel as they discuss these differences and the impact they have on the strategy of patent prosecution in different jurisdictions.

In Europe, post-filing evidence can be used to counteract inventive step objections at the EPO (T939/92 and T1329/04), and in limited circumstances to overcome a lack of sufficiency (T609/02)—how does this impact strategy for patent application and prosecution in Europe?

The USPTO allows submission of post-filing evidence that supports prophetic disclosure (Amgen v Hoechst Marion Roussel)—does this effectively allow earlier filing for the patent?

The BASF Corporation [2019] APO 34 decision in Australia seems to confirm that post-filing data can establish sufficiency—how does this differ from the approaches taken in Europe and the US?

How do these differences affect a patent strategy for global pharmaceutical and biotechnology companies?

Admissibility of post-filing data in different jurisdictions

It is widely presumed that copyright and design rights are the principal, if not the only, way to protect key aspects of fashion design, such as the look of clothing items. 

However, trademark rights, registered and unregistered, are often overlooked from both offensive and defensive points of view. The recent decision of the UK Intellectual Property and Enterprise Court (IPEC) in Freddy v Hugz Clothing has highlighted the possibility of protecting fashion design, in that case a pair of jeans, via the common law right of passing off. 

The case highlighted some of the difficulties of enforcing such rights. Registered trademark rights, such as position trademarks, cannot and should not be overlooked when considering protecting elements of fashion design. IP rights owners should not overlook trademark rights, and if you are the subject of a claim such rights should not be dismissed.

Join Lee Curtis and Rebecca Field, HGF, on September 8, 2021 at 4pm BST/ 11am ET for a discussion on Freddy SPA v Hugz Clothing Ltd decision and the use of registered and unregistered trademark rights in the protection of fashion design.

A little less ordinary: the use of trademark rights to protect fashion designs

Amendments to Chinese patent law went into effect on June 1, 2021. Some of these amendments have important consequences for life sciences patent practice in China. The most striking change is the establishment of a system for resolving patent disputes in the life sciences. 

While similar to the Hatch-Waxman process, the Chinese law also encompasses biologics and traditional Chinese medicines in addition to small-chemical drugs. Amendments are also directed at extensions of patent terms under particular circumstances. This presentation will include a description of the new Chinese system and a comparison to the US system.

2021 Amendments to Chinese patent law—What’s in it for the life sciences?

When the smallest error in translation can result in a patent’s rejection or invalidation, it is important to be mindful of the key steps to successfully translate a patent and the impact it can have if they are not considered.

Join RWS as we present our top five tips to achieve a high-quality patent translation and to learn more about what to look out for when choosing your translation provider, to ensure they are taking the steps necessary to protect your IP.

This session will address the common challenges of translating patents, providing you with techniques and preventive measures you can take to reduce the risks that come with protecting your IP.

Key takeaways:

- Methods to ensure the patent translation is precise and accurate to maximize protection of your invention
- Solutions to ensure the translated documents are produced on time, on budget and of high quality, every time
- How to overcome patent terminology challenges
- The importance of language and cultural differences

Five ways to ensure the highest quality patent translation

For new inventions, companies generally have the choice between filing a patent application and keeping the invention as a trade secret. Although the general factors for making that decision are well known, there are some nuances when the invention uses artificial intelligence. This presentation provides a simple framework for analyzing inventions that use machine learning, and uses that framework to develop appropriate IP strategies when inventions use AI.

Patents vs trade secrets for inventions that use artificial intelligence

Facebook’s mission is to give people the power to build community and bring the world closer together. Consistent with that mission, Facebook has put in place a suite of measures to help rights holders protect their IP rights on the platform against bad actors who abuse Facebook’s policies. 
 
In this session, we’ll explore the policies, tools and other measures Facebook has in place to combat IP infringement, and the best way for brands to work with Facebook to protect their customers on the platform. 
 
Join Facebook’s Sabrina Perelman and Appdetex’s Fred Felman on July 28 at 11am PST/ 2pm ET/ 7pm BST for a deep dive into Facebook’s IP protection strategy.

Protecting IP rights on Facebook: what you need to know

In this timely webinar, three US-based intellectual property litigators will explore post-COVID-19 trends in the protection of “offensive” trademarks in the US. 
On one hand, following years of cancellation proceedings, the NFL’s Washington Redskins football team became the Washington Football Team; the Cleveland Indians baseball team ceased use of its Chief Wahoo mascot and announced that it would soon no longer be the Indians; and “Gone With the Wind” was streamed in HBO Max with a disclaimer that the film “denies the horrors of slavery”.
On the other hand, trademark owners—including the producers of certain cannabis products—selling products previously deemed legally and morally questionable saw greater hope that more of their trademarks would qualify for broader US federal trademark protection. 
What should we make of these trends? Which trademark owners should be concerned—and who should be pleased? What litigation tools do IP owners have to protect against or take advantage of these trends? Join us to find out.

Trends & practical examples of evolving moral standards in trademark protection

With the year approaching its end, many IP departments will be looking at how best to rationalise their work for 2018. This webinar explores how to ensure your trademark portfolio is in the best possible shape using a two part verification and audit process to save you time and money on your IP assets, as well as analyzing your current and planned costs and guiding your filing strategy in the new year.

Saving money immediately on your IP assets: Auditing your trademark portfolio

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Saving money immediately on your IP assets: Auditing your trademark portfolio

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