Name: A New Approach to Online Brand Protection
Start: 2018-10-17T13:00:00Z
End: 2018-10-17T13:00:59.000Z
Location: BrightTALK
Rating: 4.5

Content for the home of World IP Review and Life Sciences IP Review

This year’s World Intellectual Property Day focuses on the IP sector’s role in building a common future with innovation and creativity. Almost a year ago we celebrated the contributions of women in IP, and encouraged the broader innovation community to prioritise the issues related to female-led innovation.

For 2024 and beyond, how can we now leverage the can-do spirit of women to accelerate the WIPO theme of establishing a common future through Sustainable Development Goals?

In rethinking how we live, work and play, our panel of leading female IP practitioners will lead a spirited debate on the practical steps that we can all take to build our common future with innovation and creativity. 

You’ll have a chance to hear from:

• Robin Weatherhead, VP Intellectual Property & Legal, Ventus Therapeutics
• Melissa Brand, Senior Director, Corporate Counsel & IP, Radius Health
• Marcia Chang, VP, IP Operations, Tradespace
• Kenya Williams, IP Counsel, Thermo Fisher Scientific
• Nicole Mastrangelo, IP Counsel, The Broad Institute of MIT & Harvard

With live audience Q&A and a stellar line-up of speakers, this is an unmissable and timely live debate, and we urge you to join us.

Pioneering Women in IP: Building a Common Future with Innovation & Creativity

WIPR delves into what makes future IP leaders tick with this free webinar.  

Our three-strong panel head-up communities that represent thousands of junior IP professionals at the INTA, AIPLA and AIJA. 

In this hour-long discussion, we'll dig into what motivates, attracts, and turns off trainees and solicitors at the early stages of their career.

-What does work / life balance mean to Gen Z? 
-How important is money over career progression? 
-What makes talent want to stay or leave? 

Featuring:
- Chloe Taylor, Co-chair of the International Association of Young Lawyers Intellectual Property, Technology, Media, and Telecommunications Commission
- David Diamond, Chair of INTA's Young Practitioners Committee
- Christina Yang, Chair of the American Intellectual Property Law Association's New Lawyers Committee

What junior IP pros want: a guide to keeping talent happy

As the technology takes centre stage, we ask those with skin in the game for their unique perspective on AI. 

Patent attorney Robert Jehan wrote the UK and EPO applications for the DABUS device, an invention made by an AI system testing IP offices the world over. The project is at the forefront of efforts to recognise AI's importance within the IP system. 

Bob Giles, chief IP counsel at Qualcomm, heads up the IP department at one of the world's largest chipmakers. Qualcomm's hardware will power the AI-enabled devices that promise to revolutionise computers and consumer products.  

Join us for an hour-long discussion on: 
- The patentability of AI-related inventions
- What  IP protection industry needs for its AI innovations  
- Legislators' current thinking and what might happen next.

AI and IP: What happens next?

Domain blocking services have been in existence for over a decade, with a range of small niche offerings enabling organizations to cost-effectively protect their brands. 

Whilst helpful, today’s blocking services do not provide sufficient reach or flexibility, reducing their impact when managing corporate domain portfolios.  

This exclusive webinar will be held by the Brand Safety Alliance—a newly formed entity focused on providing better solutions for brand owners across the world. 

In this 45-minute session, the Brand Safety Alliance team will share details of the organization’s upcoming GlobalBlock product including its features and plans for its launch—and an overview of how this innovation has been designed to begin a new era for online brand protection.

Domain Blocking: The Future of Brand Protection

Understanding the Procedural, Substantive, and Strategic Issues

Join us for a comprehensive webinar as we delve into the intricacies of patent invalidation in two global patent powerhouses – China and the United States. Our expert panel will guide you through the procedural, substantive, and strategic dimensions of patent invalidation, examining critical issues from request initiation to litigation interplay. Gain valuable insights into grounds for invalidation, evidence requirements, and noteworthy cases involving both foreign and Chinese parties. Whether you're a patent professional, attorney, or industry enthusiast, this webinar is your roadmap to successfully navigate patent invalidation in these key jurisdictions.

Navigating Patent Invalidation in China and the US: A Comparative Analysis

Looking for ways to permanently get rid of counterfeiters without breaking the bank? 

Discover the key to transforming your brand protection department from a cost center to a profit center in our upcoming webinar featuring Red Points and Boies Schiller Flexner. In today’s economic landscape, brand protection efforts must yield ROI, and Red Points’ Revenue Recovery Program is here to make it happen.

From learning how your brand can send a powerful message that not only stops infringing sellers but deters bad actors from targeting your business, to delving into the massive damages payouts you're eligible for as a US trademark holder, this webinar will open your eyes to the immense opportunities at hand. 

Red Points' Revenue Recovery Program offers you a unique path to leveraging cutting-edge AI technology. Forget about investing an enormous of time in litigation; identify infringing sellers with the click of a button, whilst the rest of the workflow gets automated. See how your business can recover funds from infringers without the usual high costs and time investment. Learn more: https://bit.ly/3Lgpo29

Join us on to explore:

- Program mechanics and benefits.
- Eligibility criteria for brands.
- Real success stories, including a $120k average compensation fee recovered in the past 12 months.

Say goodbye to counterfeiters' disruptions and hello to permanent solutions that freeze their funds. Best of all, the program comes at zero cost for Red Points' clients—risk-free with guaranteed results.

Supercharge your brand protection strategy! By joining the webinar, you'll automatically be entered into a draw for a chance to win the valuable prize of a free 30-minute consultation with Joan Porta, VP of Strategy & Innovation at Red Points, and Katie Kavanaugh, Partner at Boies Schiller Flexner. This consultation, valued at over $1,000, is your opportunity to assess and optimize your litigation strategy. Secure your spot today for a shot at this exclusive opportunity!

Unlocking New Revenue Streams from Brand Protection

This past year was incredibly eventful for the domain name industry. In 2022, we saw ICANN come under significant pressure to provide a solution for accessing non-public domain name ownership information. There was also renewed focus on DNS abuse, as well as increased concern over Web3 Identities. And of course, ICANN made strides towards the next round of new gTLDs with the release of their ODA (Operational Design Assessment).

With so much to follow, please join Matt Serlin and Elisa Cooper on January 25 at 8am PT / 11am ET / 4pm GMT as they review and provide their perspectives on the top 10 biggest domain news stories from 2022, including:

- ICANN updates including proposed models for disclosing non-public ownership data, changes to transfer policy, and timing for the next round of new gTLDs
- Concerns over Web3 identities
- Changing domain market dynamics 
- Much, much more

And of course, they’ll be hauling out the old crystal ball to make their predictions for 2023 during this 60-minute webinar which will conclude with an interactive Q&A.

2022 Domain Name Year in Review

So marketing is considering a few new brand names ahead of an upcoming launch, and you’ve been asked to clear trademarks and secure matching domain name registrations. While this may seem straightforward, there are a number of important decisions to be made, and strategies can vary across different industries. 

Join domain name industry experts Matt Serlin and Elisa Cooper as they discuss domain management best practices for launching new brands, including:  

·       Timelines and tactics for registering domains confidentially
·       Defensive registration strategies including what and where to register
·       Tips for acquiring domains on the secondary market

The webinar is scheduled for Wednesday, September 21 at 9am PT / noon ET. It will run for 45 minutes and conclude with an interactive Q&A.

Domain Name Management and Launching New Brands: What You Need to Know Now

Join domain name industry-experts Matt Serlin and Elisa Cooper of GoDaddy Corporate Domains on Wednesday, August 3 at 9am PT / Noon ET as they tackle some of the industry’s toughest domain management questions. Ever wondered how domain names really work? Or who controls ICANN? Or why domain name ownership information is no longer freely disclosed?

In this session, they’ll be answering questions such as:

• What is ICANN? And who controls it?
• How do domain names work? What is DNS?
• Why do the prices of domain names vary so wildly?
• Why won’t registrars disclose domain name ownership freely?

Serlin and Cooper are also happy to answer any domain management questions you have. Just be sure to have them ready to ask, and our experts will provide their perspectives. They will do their best to answer even the most challenging domain management questions.

Everything You've Ever Wanted to Know About Domain Name Management

Interested in learning more about decisions that will impact brand owners, but unable to travel to The Hague? If yes, then attend this ICANN74 recap webinar covering issues such as the next round of new gTLDs, DNS abuse, and much more. 

Join domain name industry experts Matt Serlin and Elisa Cooper on Wednesday, June 29 at 5pm BST / 9am PDT / Noon EDT as they share with you highlights from ICANN74 including:

• The latest on the next round of new gTLDs
• An update on DNS abuse initiatives
• Guidance from the Governmental Advisory Committee

ICANN74 is the second public meeting of 2022 and will be held on June 13–16 2022 in The Hague, Netherlands. It will take place as a hybrid event to accommodate both in-person and virtual participation.

Attend this 45-minute webinar which will conclude with an interactive Q&A.

ICANN74 Recap Webinar

Applying Technology To Be a Strategic Advisor to Clients and Colleagues

As law firms move towards a client value-focused model, cutting-edge technology is vital to becoming a trusted advisory by offering best-in-class, cost-effective service. Perhaps no technology is more promising than artificial intelligence (AI), which promises not only to automate legal processes, but also to empower practitioners with invaluable legal and business intelligence. 

Join PatSnap for this topical panel on how attorneys are using AI, machine learning and other powerful technologies to upgrade their client relationships.

Expanding the OC Role With AI Tools

Selling through distributors is a proven and tested method to grow an online business’ revenue. However, this strategy comes with challenges as well as opportunities.

Without the ability to track and identify unauthorised resellers, brands are at risk of being targeted by grey market websites, leading to complaints from distributors, minimum advertised price violations, reputation erosion, and ultimately loss of revenue.

This is a situation that many brands face, including New U Life. As a leader in the supplement market, New U Life became a target for grey market vendors in South Asian marketplaces. In response to the brand’s rapid growth, combating unauthorised sellers quickly became a top priority.

In our webinar Red Points and New U Life will discuss winning strategies that brands can apply to identify and stop unauthorised online sellers and resellers at scale.

What you will learn:

• Top strategies to prevent grey market violations
• Impact of grey market on a brand’s revenue and reputation
• How brands can keep track of their products on sites such as e-commerce marketplaces, distributor websites, and grey market websites by leveraging technology

Grey Market Sales Online: Winning Strategies to Combat Them

China has become a critical jurisdiction for patents in recent years, but many international companies are surprised by the different requirements for patent applications in China from the US and elsewhere. 

This webinar will compare the two systems, focussing particularly on inventiveness, where the differences are significant and can trip up international companies. Chinese law requires new inventions to possess prominent substantive features and indicate notable progress over the prior art, but the steps used to get to those thresholds have distinct differences from US analyses of obviousness. 

Join us to learn more about these distinctions, and how you can ensure your patent applications can be successful in both the US and China.

The Differences Between Patent Applications in China and the US

Over the last year, questions and interest in blockchain domains (sometimes called decentralised domains, NFT domains, or web3 usernames) have grown considerably. 

What are blockchain domains, how do they work, and how are they being used today? 

Join Tyler Mason, senior director of strategy and advisory at GoDaddy Corporate Domains, on Wednesday, April 27 at 10am PT/1pm ET  as he reviews this technology. Specifically he’ll be covering:

• The different types of blockchain domain names
• Basics of how they work and how they differ from the traditional domain name space
• Questions related to trademark abuse and possible future name collisions

An Overview of Blockchain Domain Names

Join us on March 10, 2022 at 5pm GMT/ 6pm CET as we discuss proactive brand strategies general counsel should employ to avoid the 'whack a mole' effect. 

By not taking any action against scammers, brands can suffer serious reputational damage. In the case of Purple, customers unknowingly purchased counterfeit items of its products via social media, e-commerce marketplaces, and fake websites, and when those products didn’t meet expectations, Purple was left picking up the pieces. 

After witnessing a spike of infringing online listings, it became apparent to Purple’s general counsel that the traditional approach to detection and removal wouldn’t cut it. The sheer number of counterfeiters required a holistic approach that would deter counterfeiters from stealing their trademarks and copyright, while also preventing the ‘whack-a-mole’ effect. 

In this webinar with Purple and Red Points you’ll learn: 
- How Purple’s legal team is tackling global bad actors on a large scale with its five game-changing brand protection strategies  
- How Purple is leveraging trademark, copyright, trade dress, and many more IP protections to deter counterfeiters from going after their brand 
- How Purple is leveraging brand protection data from Red Points’ platform as a business intelligence tool to identify trends and opportunities for the whole organisation

Brand Protection Strategies to Employ to Avoid the ‘Whack a Mole’ Effect

Join our IP Protection Panel as they dive into;

- Revealing key challenges in the tech industry for safeguarding your innovation and brand
- Defining where your creation’s values actually lie
- What are the common principles all tech startups should be aware of when creating an effective strategy?
- Delving into the fundamentals of trade secrets as part of an IP protection strategy
- Incorporating a concise and adaptable strategy that is parallel with your business plan and commercial goals

Protecting your Business to Promote Growth and Capitalise on Return

Traditionally, many brands have focussed their online efforts on policing counterfeit products. But another threat has emerged in recent years which can be even more damaging to brands and consumers alike. 

When customers are faced with websites that look exactly like legitimate brand sites but are in fact fraudulent, it may cost them far more than the disappointment of receiving an inferior item. Indeed, consumers might find themselves falling victim to more substantial frauds as a result of engaging with and supplying details to wholly phoney websites, potentially without even knowing they've been duped.  

These fraud network websites are also present on social media, impersonating legitimate accounts and even advertising on the platforms. For brands, tackling this fraud is no easy task. Sophisticated bad actors create multiple illegitimate websites, meaning that even if you are able to close one down, another is still there to take its place, while in the meantime the bad conduct continues.  

Join this webinar at 5:30pm GMT/ 12:30pm ET on January 20, to hear brand experts from Patagonia and TTI talk about the ways in which they secure their online presence, and from BrandShield about how any business can ensure they are best-placed to fend off threats in the online world.

From Fakes to Fraud: Why Traditional Anti-Counterfeiting Efforts Aren't Enough

This session is focused on trademark and brand protection as it relates to strategic use of trademarks and design patents. The speakers will discuss considerations for developing an effective IP enforcement strategy, including the use of trademarks, design patents, trade dress, copyrights, Customs enforcement, and utility patents to protect brand reputation and value. 

The discussion will also cover leveraging IP assets, assessing budget implications, and evaluating venue options for asserting IP rights.

Enhancing Brand Value Through Strategic Use of IP

Want brand protection that counts toward your bottom line?

Start with your consumer. Research shows that 23 percent of shoppers unknowingly purchase counterfeits.

In this webinar, we hear how the right technology and best practices can ensure that the most visible pages in search listings, marketplaces and paid search ads are as clean as possible from counterfeit, pirated and grey market listings.

A New Approach to Online Brand Protection

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A New Approach to Online Brand Protection

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