Name: Update on The CRISPR IP Saga - Still Far from The Final Chapter
Start: 2019-03-12T15:00:00Z
End: 2019-03-12T15:01:04.000Z
Location: BrightTALK
Rating: 4.9

Content for the home of World IP Review and Life Sciences IP Review

Looking for ways to permanently get rid of counterfeiters without breaking the bank? 

Discover the key to transforming your brand protection department from a cost center to a profit center in our upcoming webinar featuring Red Points and Boies Schiller Flexner. In today’s economic landscape, brand protection efforts must yield ROI, and Red Points’ Revenue Recovery Program is here to make it happen.

From learning how your brand can send a powerful message that not only stops infringing sellers but deters bad actors from targeting your business, to delving into the massive damages payouts you're eligible for as a US trademark holder, this webinar will open your eyes to the immense opportunities at hand. 

Red Points' Revenue Recovery Program offers you a unique path to leveraging cutting-edge AI technology. Forget about investing an enormous of time in litigation; identify infringing sellers with the click of a button, whilst the rest of the workflow gets automated. See how your business can recover funds from infringers without the usual high costs and time investment. Learn more: https://bit.ly/3Lgpo29

Join us on to explore:

- Program mechanics and benefits.
- Eligibility criteria for brands.
- Real success stories, including a $120k average compensation fee recovered in the past 12 months.

Say goodbye to counterfeiters' disruptions and hello to permanent solutions that freeze their funds. Best of all, the program comes at zero cost for Red Points' clients—risk-free with guaranteed results.

Supercharge your brand protection strategy! By joining the webinar, you'll automatically be entered into a draw for a chance to win the valuable prize of a free 30-minute consultation with Joan Porta, VP of Strategy & Innovation at Red Points, and Katie Kavanaugh, Partner at Boies Schiller Flexner. This consultation, valued at over $1,000, is your opportunity to assess and optimize your litigation strategy. Secure your spot today for a shot at this exclusive opportunity!

Unlocking New Revenue Streams from Brand Protection

This past year was incredibly eventful for the domain name industry. In 2022, we saw ICANN come under significant pressure to provide a solution for accessing non-public domain name ownership information. There was also renewed focus on DNS abuse, as well as increased concern over Web3 Identities. And of course, ICANN made strides towards the next round of new gTLDs with the release of their ODA (Operational Design Assessment).

With so much to follow, please join Matt Serlin and Elisa Cooper on January 25 at 8am PT / 11am ET / 4pm GMT as they review and provide their perspectives on the top 10 biggest domain news stories from 2022, including:

- ICANN updates including proposed models for disclosing non-public ownership data, changes to transfer policy, and timing for the next round of new gTLDs
- Concerns over Web3 identities
- Changing domain market dynamics 
- Much, much more

And of course, they’ll be hauling out the old crystal ball to make their predictions for 2023 during this 60-minute webinar which will conclude with an interactive Q&A.

2022 Domain Name Year in Review

So marketing is considering a few new brand names ahead of an upcoming launch, and you’ve been asked to clear trademarks and secure matching domain name registrations. While this may seem straightforward, there are a number of important decisions to be made, and strategies can vary across different industries. 

Join domain name industry experts Matt Serlin and Elisa Cooper as they discuss domain management best practices for launching new brands, including:  

·       Timelines and tactics for registering domains confidentially
·       Defensive registration strategies including what and where to register
·       Tips for acquiring domains on the secondary market

The webinar is scheduled for Wednesday, September 21 at 9am PT / noon ET. It will run for 45 minutes and conclude with an interactive Q&A.

Domain Name Management and Launching New Brands: What You Need to Know Now

Join domain name industry-experts Matt Serlin and Elisa Cooper of GoDaddy Corporate Domains on Wednesday, August 3 at 9am PT / Noon ET as they tackle some of the industry’s toughest domain management questions. Ever wondered how domain names really work? Or who controls ICANN? Or why domain name ownership information is no longer freely disclosed?

In this session, they’ll be answering questions such as:

• What is ICANN? And who controls it?
• How do domain names work? What is DNS?
• Why do the prices of domain names vary so wildly?
• Why won’t registrars disclose domain name ownership freely?

Serlin and Cooper are also happy to answer any domain management questions you have. Just be sure to have them ready to ask, and our experts will provide their perspectives. They will do their best to answer even the most challenging domain management questions.

Everything You've Ever Wanted to Know About Domain Name Management

Interested in learning more about decisions that will impact brand owners, but unable to travel to The Hague? If yes, then attend this ICANN74 recap webinar covering issues such as the next round of new gTLDs, DNS abuse, and much more. 

Join domain name industry experts Matt Serlin and Elisa Cooper on Wednesday, June 29 at 5pm BST / 9am PDT / Noon EDT as they share with you highlights from ICANN74 including:

• The latest on the next round of new gTLDs
• An update on DNS abuse initiatives
• Guidance from the Governmental Advisory Committee

ICANN74 is the second public meeting of 2022 and will be held on June 13–16 2022 in The Hague, Netherlands. It will take place as a hybrid event to accommodate both in-person and virtual participation.

Attend this 45-minute webinar which will conclude with an interactive Q&A.

ICANN74 Recap Webinar

Applying Technology To Be a Strategic Advisor to Clients and Colleagues

As law firms move towards a client value-focused model, cutting-edge technology is vital to becoming a trusted advisory by offering best-in-class, cost-effective service. Perhaps no technology is more promising than artificial intelligence (AI), which promises not only to automate legal processes, but also to empower practitioners with invaluable legal and business intelligence. 

Join PatSnap for this topical panel on how attorneys are using AI, machine learning and other powerful technologies to upgrade their client relationships.

Expanding the OC Role With AI Tools

Selling through distributors is a proven and tested method to grow an online business’ revenue. However, this strategy comes with challenges as well as opportunities.

Without the ability to track and identify unauthorised resellers, brands are at risk of being targeted by grey market websites, leading to complaints from distributors, minimum advertised price violations, reputation erosion, and ultimately loss of revenue.

This is a situation that many brands face, including New U Life. As a leader in the supplement market, New U Life became a target for grey market vendors in South Asian marketplaces. In response to the brand’s rapid growth, combating unauthorised sellers quickly became a top priority.

In our webinar Red Points and New U Life will discuss winning strategies that brands can apply to identify and stop unauthorised online sellers and resellers at scale.

What you will learn:

• Top strategies to prevent grey market violations
• Impact of grey market on a brand’s revenue and reputation
• How brands can keep track of their products on sites such as e-commerce marketplaces, distributor websites, and grey market websites by leveraging technology

Grey Market Sales Online: Winning Strategies to Combat Them

China has become a critical jurisdiction for patents in recent years, but many international companies are surprised by the different requirements for patent applications in China from the US and elsewhere. 

This webinar will compare the two systems, focussing particularly on inventiveness, where the differences are significant and can trip up international companies. Chinese law requires new inventions to possess prominent substantive features and indicate notable progress over the prior art, but the steps used to get to those thresholds have distinct differences from US analyses of obviousness. 

Join us to learn more about these distinctions, and how you can ensure your patent applications can be successful in both the US and China.

The Differences Between Patent Applications in China and the US

Over the last year, questions and interest in blockchain domains (sometimes called decentralised domains, NFT domains, or web3 usernames) have grown considerably. 

What are blockchain domains, how do they work, and how are they being used today? 

Join Tyler Mason, senior director of strategy and advisory at GoDaddy Corporate Domains, on Wednesday, April 27 at 10am PT/1pm ET  as he reviews this technology. Specifically he’ll be covering:

• The different types of blockchain domain names
• Basics of how they work and how they differ from the traditional domain name space
• Questions related to trademark abuse and possible future name collisions

An Overview of Blockchain Domain Names

Join us on March 10, 2022 at 5pm GMT/ 6pm CET as we discuss proactive brand strategies general counsel should employ to avoid the 'whack a mole' effect. 

By not taking any action against scammers, brands can suffer serious reputational damage. In the case of Purple, customers unknowingly purchased counterfeit items of its products via social media, e-commerce marketplaces, and fake websites, and when those products didn’t meet expectations, Purple was left picking up the pieces. 

After witnessing a spike of infringing online listings, it became apparent to Purple’s general counsel that the traditional approach to detection and removal wouldn’t cut it. The sheer number of counterfeiters required a holistic approach that would deter counterfeiters from stealing their trademarks and copyright, while also preventing the ‘whack-a-mole’ effect. 

In this webinar with Purple and Red Points you’ll learn: 
- How Purple’s legal team is tackling global bad actors on a large scale with its five game-changing brand protection strategies  
- How Purple is leveraging trademark, copyright, trade dress, and many more IP protections to deter counterfeiters from going after their brand 
- How Purple is leveraging brand protection data from Red Points’ platform as a business intelligence tool to identify trends and opportunities for the whole organisation

Brand Protection Strategies to Employ to Avoid the ‘Whack a Mole’ Effect

Join our IP Protection Panel as they dive into;

- Revealing key challenges in the tech industry for safeguarding your innovation and brand
- Defining where your creation’s values actually lie
- What are the common principles all tech startups should be aware of when creating an effective strategy?
- Delving into the fundamentals of trade secrets as part of an IP protection strategy
- Incorporating a concise and adaptable strategy that is parallel with your business plan and commercial goals

Protecting your Business to Promote Growth and Capitalise on Return

Traditionally, many brands have focussed their online efforts on policing counterfeit products. But another threat has emerged in recent years which can be even more damaging to brands and consumers alike. 

When customers are faced with websites that look exactly like legitimate brand sites but are in fact fraudulent, it may cost them far more than the disappointment of receiving an inferior item. Indeed, consumers might find themselves falling victim to more substantial frauds as a result of engaging with and supplying details to wholly phoney websites, potentially without even knowing they've been duped.  

These fraud network websites are also present on social media, impersonating legitimate accounts and even advertising on the platforms. For brands, tackling this fraud is no easy task. Sophisticated bad actors create multiple illegitimate websites, meaning that even if you are able to close one down, another is still there to take its place, while in the meantime the bad conduct continues.  

Join this webinar at 5:30pm GMT/ 12:30pm ET on January 20, to hear brand experts from Patagonia and TTI talk about the ways in which they secure their online presence, and from BrandShield about how any business can ensure they are best-placed to fend off threats in the online world.

From Fakes to Fraud: Why Traditional Anti-Counterfeiting Efforts Aren't Enough

This session is focused on trademark and brand protection as it relates to strategic use of trademarks and design patents. The speakers will discuss considerations for developing an effective IP enforcement strategy, including the use of trademarks, design patents, trade dress, copyrights, Customs enforcement, and utility patents to protect brand reputation and value. 

The discussion will also cover leveraging IP assets, assessing budget implications, and evaluating venue options for asserting IP rights.

Enhancing Brand Value Through Strategic Use of IP

Some brands represent more than the origin of particular goods and services. They are used instead by businesses acting for positive change, to create awareness around a particular problem in society.  The food and beverage sector is on the front line for many social issues, such as modern slavery, food waste, and packaging and its impact on the climate, and as the vast majority of society is repeatedly engaged with this sector, the potential to convey messages via a brand and to inspire change is huge.  Through the use of case studies this webinar explores the concept of social purpose brands in the food and beverage sector and will discuss the particular aspects of protection that may be needed to protect these kinds of brands. It is an interesting, thought-provoking and very current topic of consideration for businesses looking to adopt a brand for a specific social purpose.

Brands with social purpose

Various forms of artificial intelligence (AI) have already changed many industries, and have had an increased impact on our daily life in the past few years. The patent space is clearly in the early stages of such a transformation as well, and traditionally labour-intensive processes may now be supported by (more or less) intelligent software.

However, there are many different types of AI, and there are a lot of different use cases for AI in our industry. What to use, when to use it, and how these tools can be reliable aids may not always be obvious.

In this session, IPRally will share best practices learned from customers, focusing on three specific processes:

Invalidation searching

How AI can be leveraged to find prior art for the purpose of invalidating a specific patent, or groups of patents.

Patentability searching
How AI can be used to help you understand your invention and to identify potential hurdles to patenting it.

Guided patent drafting
How AI can assist in an iterative patent drafting process, to help create better claims faster, and help you avoid a few office actions.

Hear from IPRally and some of its customers about how the firm is using AI in its systems to improve these processes.

AI to find prior art: patentability & invalidation searching & patent drafting

A lesson we learned in 2021 is that bad actors never cease to find new ways to steal brands’ IP. That’s why it’s essential for IP leaders to keep adapting their enforcement strategies to stay ahead of the ever-growing IP challenge. 

During this talk, the International AntiCounterfeiting Coalition and Red Points will discuss how scammers create complex network abuses by using fake websites, social profiles, and digital advertising among other techniques to deceive shoppers. 

In this webinar, you will learn: 
1. How bad actors are capitalising on new online shopping trends to target shoppers, according to experts 
2. How online sellers are eroding brands’ reputation with new IP theft techniques 
3. A list of the top pre-emptive measures IP professionals can take to protect their IP online

Emerging IP threats no IP counsel can afford to ignore, and how to handle them

The admissibility of post-filing data varies across jurisdictions, making its effectiveness subject to national patent office rules. Join our panel as they discuss these differences and the impact they have on the strategy of patent prosecution in different jurisdictions.

In Europe, post-filing evidence can be used to counteract inventive step objections at the EPO (T939/92 and T1329/04), and in limited circumstances to overcome a lack of sufficiency (T609/02)—how does this impact strategy for patent application and prosecution in Europe?

The USPTO allows submission of post-filing evidence that supports prophetic disclosure (Amgen v Hoechst Marion Roussel)—does this effectively allow earlier filing for the patent?

The BASF Corporation [2019] APO 34 decision in Australia seems to confirm that post-filing data can establish sufficiency—how does this differ from the approaches taken in Europe and the US?

How do these differences affect a patent strategy for global pharmaceutical and biotechnology companies?

Admissibility of post-filing data in different jurisdictions

It is widely presumed that copyright and design rights are the principal, if not the only, way to protect key aspects of fashion design, such as the look of clothing items. 

However, trademark rights, registered and unregistered, are often overlooked from both offensive and defensive points of view. The recent decision of the UK Intellectual Property and Enterprise Court (IPEC) in Freddy v Hugz Clothing has highlighted the possibility of protecting fashion design, in that case a pair of jeans, via the common law right of passing off. 

The case highlighted some of the difficulties of enforcing such rights. Registered trademark rights, such as position trademarks, cannot and should not be overlooked when considering protecting elements of fashion design. IP rights owners should not overlook trademark rights, and if you are the subject of a claim such rights should not be dismissed.

Join Lee Curtis and Rebecca Field, HGF, on September 8, 2021 at 4pm BST/ 11am ET for a discussion on Freddy SPA v Hugz Clothing Ltd decision and the use of registered and unregistered trademark rights in the protection of fashion design.

A little less ordinary: the use of trademark rights to protect fashion designs

CRISPR gene-editing continues to hit the headlines regularly as a ground-breaking technology with many millions now flowing into companies seeking to exploit the technology in both the therapeutic and agricultural fields. Unfortunately, the IP landscape continues to lack clarity with possibility of divergence between Europe and the US. 

This webinar is aimed at those wishing to hear about the latest developments in the CRISPR IP landscape whether in the commercial, academic, legal or patent world. With the CRISPR IP saga seemingly not close to the final chapter, it will also provide an opportunity to raise questions which may arise from the on–going lack of clarity.

Update on The CRISPR IP Saga - Still Far from The Final Chapter

CRISPR

Intellectual Property

Life Sciences

Patents

Get powerful e-commerce insights to grow your online transaction volume. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the e-commerce strategies and techniques that drive growth.

E-commerce

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

Marketing

Intellectual property law is crucial to ensuring that you or your organization have exclusive rights to that assets that you’ve created. The BrightTALK intellectual property community has thousands of professionals focused on learning and exchanging information about intellectual property management, intellectual property software and how to protect intellectual property. Join the community for access to free, interactive presentations or attend live webinars to have your questions answered by IP lawyers and industry experts.

The legal community on BrightTALK combines the fields of employment law, e-discovery, intellectual property and environmental law to create a thriving ecosystem of legal resources. Attend live and on-demand webinars dealing with employment contract law, e-discovery solutions, intellectual property software and sustainable development from leading lawyers and legal professionals to gain knowledge in a wide range of fields. Join the community and be part of the conversation by attending live legal webinars and connecting with industry thought leaders.

Legal

Welcome to the big data and data management community on BrightTALK. Join thousands of data quality engineers, data scientists, database administrators and other professionals to find more information about the hottest topics affecting your data. Subscribe now to learn about efficiently storing, optimizing a complex infrastructure, developing governing policies, ensuring data quality and analyzing data to make better informed decisions. Join the conversation by watching live and on-demand webinars and take the opportunity to interact with top experts and thought leaders in the field.

Big Data and Data Management

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

Get powerful emerging technology insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on technologies like 3D printing, pervasive robotics, natural interfaces, connected everything and cognitive systems.

Emerging Technologies

The research and development community on BrightTALK brings together leading professionals in healthcare, technology and manufacturing to present on current topics in their fields. From big data in healthcare to online forensics training and medical research practices, the community is an exceptional resource for those looking to expand their knowledge. Be part of the conversation by joining the community and participating in interactive live webinars.

Research and Development

Get powerful life science insights from influential experts. Connect with thought leaders and colleagues to get the most up-to-date knowledge on strategies and initiatives to accelerate the transformation of U.S. and global health care from a volume- to value-based marketplace.

Update on The CRISPR IP Saga - Still Far from The Final Chapter

Presented by

About this talk

More from this channel