Best Practices in Online Brand Protection: Changing Times, Changing Priorities

Presented by

Frederick Felman (Appdetex), and Fabricio Vayra (Perkins Coie), Tom Phillips (WIPR)

About this talk

The last few weeks have brought dramatic changes to how we work and live, with sharp increases in remote work arrangements and use of e-commerce and mobile apps. Bad actors, poised to take advantage of any rising trend in business and consumer behaviour, are capitalising on the pandemic across multiple vectors as digital channels grow in importance. What are the implications for intellectual property and brand protection professionals, and will those implications extend beyond the crisis period? This webinar examines trends in online brand abuse, describing the latest scams and statistics, and recommending how you can best position your online brand protection strategy to mitigate the effects of abuse. Trusted brands have never been more important. This webinar will provide insight and practical guidelines so you can elevate the security posture of your brand during this period of rapid shifts and heightened risk.
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