Seven real-world wins from IP leaders using brand protection software

Presented by

Daniel Shapiro (Red Points), Oli Bolton (Red Points), Tom Phillips (WIPR)

About this talk

Protecting your brand is essential—it’s how you set yourself apart from the competition. When left unchecked, trademark infringement can quickly lead to financial loss and result in a dilution of your brand value. IP leaders all around the world are increasingly using trademark monitoring services to ensure their brands remain protected across the internet. How do they go about protecting their IP using technology? We have put together seven real-world examples of how IP leaders are using brand protection software to gain a competitive edge. Join our webinar to find out more. In this webinar you’ll learn: - Best practices for establishing an efficient and proactive policing and enforcement brand protection programme - How using a single tool that puts all your IP protection needs under one roof can reduce admin time and costs, and help make strategic decisions in real time - Seven tangible ways in which IP leaders are using brand protection software to protect their brands - Metrics and key performance indicators you can track to measure a brand protection software’s success

Related topics:

More from this channel

Upcoming talks (1)
On-demand talks (65)
Subscribers (9458)
Content for the home of World IP Review and Life Sciences IP Review