Joan Porta (Red Points) Lara Miller (IACC), Tom Phillips (WIPR)
A lesson we learned in 2021 is that bad actors never cease to find new ways to steal brands’ IP. That’s why it’s essential for IP leaders to keep adapting their enforcement strategies to stay ahead of the ever-growing IP challenge.
During this talk, the International AntiCounterfeiting Coalition and Red Points will discuss how scammers create complex network abuses by using fake websites, social profiles, and digital advertising among other techniques to deceive shoppers.
In this webinar, you will learn:
1. How bad actors are capitalising on new online shopping trends to target shoppers, according to experts
2. How online sellers are eroding brands’ reputation with new IP theft techniques
3. A list of the top pre-emptive measures IP professionals can take to protect their IP online