Enhancing Brand Value Through Strategic Use of IP

Presented by

Monica Riva Talley and Deirdre M. Wells (Sterne Kessler)

About this talk

This session is focused on trademark and brand protection as it relates to strategic use of trademarks and design patents. The speakers will discuss considerations for developing an effective IP enforcement strategy, including the use of trademarks, design patents, trade dress, copyrights, Customs enforcement, and utility patents to protect brand reputation and value. The discussion will also cover leveraging IP assets, assessing budget implications, and evaluating venue options for asserting IP rights.

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