Brand Protection Strategies to Employ to Avoid the ‘Whack a Mole’ Effect

Presented by

Peter Scott (World IP Review), Daniel Shapiro (RedPoints), James Larson (Purple)

About this talk

Join us on March 10, 2022 at 5pm GMT/ 6pm CET as we discuss proactive brand strategies general counsel should employ to avoid the 'whack a mole' effect. By not taking any action against scammers, brands can suffer serious reputational damage. In the case of Purple, customers unknowingly purchased counterfeit items of its products via social media, e-commerce marketplaces, and fake websites, and when those products didn’t meet expectations, Purple was left picking up the pieces. After witnessing a spike of infringing online listings, it became apparent to Purple’s general counsel that the traditional approach to detection and removal wouldn’t cut it. The sheer number of counterfeiters required a holistic approach that would deter counterfeiters from stealing their trademarks and copyright, while also preventing the ‘whack-a-mole’ effect. In this webinar with Purple and Red Points you’ll learn: - How Purple’s legal team is tackling global bad actors on a large scale with its five game-changing brand protection strategies - How Purple is leveraging trademark, copyright, trade dress, and many more IP protections to deter counterfeiters from going after their brand - How Purple is leveraging brand protection data from Red Points’ platform as a business intelligence tool to identify trends and opportunities for the whole organisation
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