Peter Scott (World IP Review), Daniel Shapiro (RedPoints), James Larson (Purple)
Join us on March 10, 2022 at 5pm GMT/ 6pm CET as we discuss proactive brand strategies general counsel should employ to avoid the 'whack a mole' effect.
By not taking any action against scammers, brands can suffer serious reputational damage. In the case of Purple, customers unknowingly purchased counterfeit items of its products via social media, e-commerce marketplaces, and fake websites, and when those products didn’t meet expectations, Purple was left picking up the pieces.
After witnessing a spike of infringing online listings, it became apparent to Purple’s general counsel that the traditional approach to detection and removal wouldn’t cut it. The sheer number of counterfeiters required a holistic approach that would deter counterfeiters from stealing their trademarks and copyright, while also preventing the ‘whack-a-mole’ effect.
In this webinar with Purple and Red Points you’ll learn:
- How Purple’s legal team is tackling global bad actors on a large scale with its five game-changing brand protection strategies
- How Purple is leveraging trademark, copyright, trade dress, and many more IP protections to deter counterfeiters from going after their brand
- How Purple is leveraging brand protection data from Red Points’ platform as a business intelligence tool to identify trends and opportunities for the whole organisation