Grey Market Sales Online: Winning Strategies to Combat Them

Selling through distributors is a proven and tested method to grow an online business’ revenue. However, this strategy comes with challenges as well as opportunities. Without the ability to track and identify unauthorised resellers, brands are at risk of being targeted by grey market websites, leading to complaints from distributors, minimum advertised price violations, reputation erosion, and ultimately loss of revenue. This is a situation that many brands face, including New U Life. As a leader in the supplement market, New U Life became a target for grey market vendors in South Asian marketplaces. In response to the brand’s rapid growth, combating unauthorised sellers quickly became a top priority. In our webinar Red Points and New U Life will discuss winning strategies that brands can apply to identify and stop unauthorised online sellers and resellers at scale. What you will learn: • Top strategies to prevent grey market violations • Impact of grey market on a brand’s revenue and reputation • How brands can keep track of their products on sites such as e-commerce marketplaces, distributor websites, and grey market websites by leveraging technology