Domain Name Management and Launching New Brands: What You Need to Know Now

Presented by

Elisa Cooper, Head of Marketing, GCD and Matt Serlin, Head of Client Success and Operations, GCD

About this talk

So marketing is considering a few new brand names ahead of an upcoming launch, and you’ve been asked to clear trademarks and secure matching domain name registrations. While this may seem straightforward, there are a number of important decisions to be made, and strategies can vary across different industries. Join domain name industry experts Matt Serlin and Elisa Cooper as they discuss domain management best practices for launching new brands, including: · Timelines and tactics for registering domains confidentially · Defensive registration strategies including what and where to register · Tips for acquiring domains on the secondary market The webinar is scheduled for Wednesday, September 21 at 9am PT / noon ET. It will run for 45 minutes and conclude with an interactive Q&A.

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