Domain Blocking: The Future of Brand Protection

Presented by

Tony Kirsch & Ben Anderson, Brand Safety Alliance

About this talk

Domain blocking services have been in existence for over a decade, with a range of small niche offerings enabling organizations to cost-effectively protect their brands. Whilst helpful, today’s blocking services do not provide sufficient reach or flexibility, reducing their impact when managing corporate domain portfolios. This exclusive webinar will be held by the Brand Safety Alliance—a newly formed entity focused on providing better solutions for brand owners across the world. In this 45-minute session, the Brand Safety Alliance team will share details of the organization’s upcoming GlobalBlock product including its features and plans for its launch—and an overview of how this innovation has been designed to begin a new era for online brand protection.
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