Name: Future Gazing: 5 Challenges Facing Brand Professionals in the Next 5 Years—and How to Overcome Them
Start: 2024-10-16T16:00:00Z
End: 2024-10-16T16:01:10.000Z
Location: BrightTALK
Rating: 5

Content for the home of World IP Review and Life Sciences IP Review

AI isn’t here to replace patent attorneys - it’s here to give them superpowers. In this session, we’ll explore how AI tools can streamline patent drafting, strengthen office action responses, and free attorneys to focus on strategy, creativity, and client value. Together, we’ll look at real-world applications, common concerns, and how embracing AI can help you stay ahead in a fast-changing IP landscape 

Don't miss the chance to hear from those on the front lines of this groundbreaking discussion and you'll leave the session with the insight you need to stay ahead of your competitors and prepare to harness the potential of agentic AI

AI and the Future of Prosecution: Empowering Attorneys, Not Replacing Them

AI agents are reshaping how the industry views IP creation, protection, and monetization. Their rapid emergence presents both opportunities and significant risk for IP owners, and while they offer an exciting view of the future for forward-looking practices it is essential to understand the associated strategic implications and potential liability for using AI agents.

In this webinar, you’ll hear industry leaders discuss how they have responded to issues including:

- Inventorship and authorship challenges around AI-generated output
- Enforcement strategies to protect IP created or managed by autonomous systems
- Preventing inadvertent infringement from AI agents
- Practical considerations to make in advance of using AI agents 

Don't miss the chance to hear from those on the front lines of this groundbreaking discussion and you'll leave the session with the insight you need to stay ahead of your competitors and prepare to harness the potential of agentic AI

IP in the Age of AI Agents: Navigating Opportunities and Risks

In today’s global business landscape, trademark attorneys must understand not only M&A strategy but also broader brand transitions—from spin-offs to the launch of new entities.

Intellectual property assets—especially trademarks, brand identities, and product designs—are critical for attracting investors, conducting due diligence, and securing long-term value post-acquisition. In restructurings or new brand launches, these assets are essential for building brand equity, ensuring legal protection, and supporting growth. Whether navigating a high-stakes acquisition or building a new brand from scratch, trademark professionals are central to shaping and safeguarding the value of intangible assets.

This webinar equips trademark attorneys with the tools to manage brand IP throughout the M&A lifecycle. Join our expert panel as they explore how to strategically leverage IP to support transactional success.

Key discussion points include:

• The Role of IP in M&A Valuations: Why trademarks are increasingly central to deal-making—and which sectors lead the trend
• Trademark Due Diligence Essentials: What buyers look for, from registration and ownership clarity to licensing and dispute history
• Brand Asset Readiness: How to ensure your IP is protected, documented, and aligned with your structure
• Post-Deal IP Management: Best practices for transferring, maintaining, and enforcing trademarks post-acquisition
• Common Pitfalls: What can derail a deal—from outdated records to unclear ownership—and how to avoid them

Whether you’re preparing for acquisition, seeking investment, or future-proofing your brand, this session will help you recognize, realize, and retain the full value of your brand IP.

Winning M&A Strategies: Turning Trademarks into Competitive Advantage

AI and machine learning are shaking up drug discovery, cutting down research timelines, slashing costs, and uncovering new treatment possibilities at an unprecedented pace. Traditional drug development takes over a decade and costs billions, but AI is changing the game- streamlining drug candidate identification, optimising formulations, and improving clinical trial efficiency. However, with AI playing a bigger role in the inventive process, the big question is: who (or what) gets credit for the innovation?

Patent laws still require a human inventor, making it tricky to protect AI-generated discoveries. Regulators are starting to tackle the issue, but there’s a lot of uncertainty around how much human involvement is needed to secure a patent. Meanwhile, AI’s influence goes beyond discovery- it’s driving breakthroughs in biomarkers, personalised medicine, and pharma manufacturing. Companies need a strong IP strategy to make sure they stay protected while navigating this evolving legal landscape.

This session dives into the latest developments in AI-powered drug discovery, the shifting patent landscape, and what it all means for your IP strategy exploring key themes such as:

- AI-Powered Drug Discovery & Patents: How AI is transforming the hunt for new drugs and reshaping IP protection
- The Inventorship Dilemma: Can AI be an inventor? How regulators are handling this hot-button issue
- Obviousness & Patentability Challenges: Addressing the hurdles of proving AI-generated innovations are truly novel and non-obvious
- Smart Patent Strategies for AI Innovations: Securing IP for AI-assisted formulations, biomarkers, and repurposed drugs
- Building a Bulletproof IP Strategy: Protecting your AI-driven breakthroughs and staying competitive in the life sciences space

Join us for an insightful discussion on the challenges and opportunities AI presents in drug discovery. In this fast-moving field, staying ahead means knowing how to protect what matters.

AI and Machine Learning in Drug Discovery: Patenting AI-Generated Inventions

In today’s innovation race, intellectual property (IP) is more than a legal asset. It represents competitive advantage, market position, and a potential source of revenue or investment.

Yet many companies still rely on outdated methods to manage their patent portfolios. As AI transforms business operations, IP professionals must adapt—or risk falling behind.

Is AI-driven portfolio optimisation the answer?
In this webinar, we’ll explore how outdated workflows, manual processes, and siloed teams hinder progress, especially when competitors are already using AI to optimise their strategies.

AI has the potential to flip this dynamic. By enabling smarter, data-driven decisions, AI helps IP teams gain insights, make stronger filings, and align portfolios with broader business goals.

We’ll cover key opportunities, including:
• Smarter portfolio optimisation: Benchmark in real-time against competitors, tech trends, and citations to stay ahead and make proactive decisions
• Precise filing: Predictive analytics improve application success rates and provide a competitive edge
• Scaling IP strategies: Leverage advanced tools to compete on equal footing with the biggest players
• Faster due diligence & FTO: Automate prior art searches, risk analysis, and FTO reviews to save time and reduce legal exposure
• Improved ROI from IP: Data-led decisions lead to stronger, more impactful patents
• Enhanced collaboration: AI breaks down silos, aligning legal, R&D, and commercial teams
• Reducing litigation risks: Spot potential issues early to avoid costly disputes
• Global IP risk management: Gain oversight of international portfolios and mitigate infringement risks
• Innovation & licensing opportunities: Uncover new prospects to speed up R&D and accelerate adoption

Panelists
• Host: Sarah Speight, Senior Writer, World IP Review
• Maaike van Velzen, IP Manager, VITO NV
• Lewis Lee, Founder and CEO, Moat Metrics

Modernising Your Patent Strategy Before It’s Too Late: Staying Competitive With AI-Driven Portfolios

As AI becomes more embedded in intellectual property (IP) workflows—from patent classification to litigation risk analysis—two questions keep coming up: can we trust what AI is telling us, and how do we stay in control? 

In this live expert panel, we’ll explore how IP professionals are building confidence in AI-driven tools—not just by questioning the tech itself, but by scrutinising the people, processes, and assumptions behind it.

What we’ll cover:

- Trust and validation: What does it mean to trust an AI tool in a legal or strategic context? How do you judge the reliability of its outputs? We’ll examine the role of explainability, the impact of training data, and who’s responsible when AI gets it wrong.

- Model fit and use case alignment: Not all AI is created equal. From classifiers to LLMs and transformers, we’ll look at which tools are best suited for specific IP tasks—and why domain-specific design is key.

- Human-AI collaboration: Do IP professionals need to reskill—or just ask better questions? We’ll explore how to adopt AI responsibly, foster trust across teams, and strike the right balance between automation and human oversight.

You’ll come away with a clearer understanding of what makes AI tools trustworthy, how to evaluate them for your workflows, and how to unlock value—without compromising control.

Who should attend?

This session is designed for patent attorneys and IP leaders operating at the intersection of innovation and technology. Whether you’re selecting vendors, guiding clients, or shaping internal strategy, this conversation will help you engage with AI more critically and confidently.

Can’t make it live? Register anyway and we’ll send the recording to your inbox.

Panelists:

Host: Tom Phillips, Editor, World IP Review
Zhaoying Dorothy Du, Head of Legal, Lenovo
Scott Garnick, Head of Legal Transactions, HERE
Arun Hill, Lead Consultant, Clarivate™ Center for IP and Innovation Research

In AI We Trust? How IP Professionals Can Find Confidence in the Age of Algorithms

Trademark data offers a wealth of information that can give you an advantage in the market—you just need to know where to look. 

In this session, you will learn how trademark filings and other related data reveal market shifts, brand behaviour, and competitive opportunities

Leaning on the findings of the 'Trademark Filing Trends 2025' report, three trademark experts will explore how trademark activity has evolved over the past decade, which markets are heating up, which are cooling down and where the next wave of brand activity is likely to emerge.

Topics discussed: 

- How trademark data can be used as a form of competitive intelligence. 
- How global trademark filing patterns have shifted over the last 10 years.
- Which jurisdictions are seeing the most foreign filing activity, and why. 
- Best practices for using data to inform your international filing strategy.
- How law firms can use trademark data to identify referral partners and client prospects.
- How brands can use trademark data to benchmark competitors and uncover market gaps.

Who should attend?

This webinar is for trademark attorneys, IP strategists, and brand protection professionals at law firms and corporations. It will provide valuable insights into how to use trademark data to drive smarter decisions, reduce risk, and stay ahead of the competition.

Panelists:

- Host: Tom Phillips, Editor, World IP Review
- Sanjiv Sarwate, Senior Legal Director – Trademarks & Copyrights, Dell Technologies 
- Anna Szpek, Director of Trademarks, Murgitroyd
- Esther Gottschalk, Head of Trademarks, Marks & Clerk
- Robert Reading, Senior Director of Product Management, Clarivate

This webinar is brought to you with Clarivate. By registering you agree to share your information with them.

Diamonds in the Data: How Trademark Trends Reveal Your Competitor’s Next Move

Artificial intelligence is here to stay.

Beyond the attention-grabbing headlines, what form does it take in professional IP workflows? How is it being deployed for realistic rather than often-advertised ‘transformational’ effects, and what lessons can IP professionals learn from expert technologists and early-adopters?

In this webinar, a panel of experts, with firsthand experience of AI in IP, will discuss how the technology is being integrated into IP processes, the challenges faced during adoption, and the tangible results achieved. This is an opportunity to cut through much of the hype surrounding AI and machine learning, to learn about the effectiveness of tech-enablement and best practices for leveraging AI to enhance IP workflows.

Key topics to be covered:

• Realistic results: A deeper understanding of the practical impact of where the technology is meeting its promise and where it has yet to develop.
• User experiences: A practical review of the impact of AI on efficiency, accuracy, overall workflow improvements, and ROI.
• Challenges and solutions: A discussion of common obstacles in AI integration, adoption and strategies to overcome them.
• Future outlook: A look at what the future holds for AI, genAI and machine learning in IP.
 
Panelists:

• Mark Vallone, Chief Patent Counsel, Americas, IBM
• Tiffany O'Neil, Director, KM & Technology Innovation, Procopio
• Arun Hill, Lead Consultant, Clarivate Center for IP and Innovation Research

This webinar is brought to you with Clarivate. By registering you agree to share your information with them.

Does Artificial Intelligence Make a Difference to Expert IP Workflows?

The rise of AI and LLMs has sent waves through the world of IP protection, not least in relation to IP risk and how software can be protected. Companies can no longer afford to ignore this conversation as they strive to remain competitive in an increasingly uncertain environment.
 
In partnership with SEMA, we take a comprehensive look at the risks and opportunities presented by AI in the software space, explore how industry leaders balance different risks against each other, and identify areas of increasing concern as the industry and regulators respond to the rapid pace of innovation.
 
We will consider:

 • Regulatory actions by copyright offices and tools available for software IP protection.
 • Impacts on IP valuation and dealmaking in a generative AI landscape.
 • Future implications for patent, trademark, and trade secret strategies.
 • Peripheral risks, including security and challenges in maintaining code generated by or with AI.

Matt Van Itallie, Founder & CEO, Sema: With expertise in software IP evaluation, Matt will discuss patent intelligence and risk in the AI era.
Laila Paszti, Technology Transactions Partner, Polsinelli: Laila will share guidance on IP security and risk mitigation as companies navigate generative AI’s commercial impacts.

Scott Garnick, Head of Legal Transactions, HERE: Scott will address securing IP in AI-enabled industries & adapting IP strategies to evolving AI demands.

Neil Peretz, Associate General Counsel, Automattic: With a global IP perspective, Neil will offer insights on managing AI & open-source risks, helping businesses future-proof software IP amid regulatory shifts.

Matt Arnould is the General Counsel at Dynamo Software, overseeing legal matters across all business units.  Matt also leads the cross-functional team spearheading Dynamo’s efforts to drive critical advancements in AI functionality.

This webinar is brought to you with Sema. By registering you agree to share your information with them.

Protecting Code as an IP Asset and Its Inherent Risks

Join us for our next WIPR Insights webinar on how patent intelligence can significantly enhance business performance after your IP strategy has been drafted.

 This session will explore how to align R&D outcomes with business goals, measure performance against competitors, and make data-driven adjustments that keep your strategy on point. 
 
You will learn how to use patent data to:
 
- Analyse competitors 
- Inform the C-suite of IP team performance
- Answer critical business questions and align with business goals   
 
This webinar is designed for IP professionals, business strategists, R&D leaders, and anyone looking to enhance business performance through the strategic use of patent intelligence.
 
Register now and gain the insights you need to ensure your business stays competitive and innovative.

Speakers:
 
Petra Simoncic, Head of IP, IPGATE AG
An IP leader with extensive experience in portfolio management, licensing, and strategic IP alignment across industries.

Steve Fisher-Stawinski, Program Manager for Patent Strategy & Defense, IBM
An expert in patent strategy and defence, Steve will offer insights on leveraging patent intelligence for business growth.

Arun Hill, Lead Consultant, Intelligence Consulting, Clarivate™
Arun is a Fellow of the Clarivate Center for IP and Innovation Research™ with expertise in legal and ethical issues. With eight years of experience working with governments, R&D leaders, and executives, he supports technological progress by providing insights on leveraging IP intelligence to drive strategic innovation and gain a competitive edge.

Tom Phillips, Editor, World IP Review
Moderator and IP trends expert with a global perspective on intellectual property management.

Make patent data your most valuable player: IP intelligence for better business decisions

In today’s innovation-driven world, the value of your Intellectual Property (IP) portfolio is a critical factor in your company’s growth and strategy. From securing investments to mergers and acquisitions, understanding IP valuation is key to making informed corporate decisions.

Join our WIPR Insights webinar to explore how IP valuation can enhance R&D investments, complement strategic planning, and drive innovation.

Key takeaways:

• Maximising R&D investments through IP valuation.
• Using IP valuation in negotiations, litigation, and corporate strategy.
• Leveraging IP to fuel innovation and strengthen market position.

Speakers:

Annya Dushine
Global Head of IP Management Consulting, Clarivate™
With over 20 years in IP, Annya specialises in aligning IP strategy with business goals and enhancing profitability for corporations worldwide.

Fernando Da Cruz Vasconcellos, PhD, MRICS
Valuation Expert and Lecturer, University of Cambridge & London Business School
Fernando brings global expertise in IP valuation, helping businesses maximise asset value and secure investments.

Alex Schabel
Lead Engagement Manager, Clarivate™
With over 20 years of experience in private practice and corporate IP departments, Alex brings a wealth of expertise in managing IP processes. 

Tom Phillips
Editor, World IP Review
An experienced IP editor and webinar host, Tom will moderate the discussion with insights into global IP trends.

Register now to stay ahead by unlocking the true value of your IP portfolio!

Understanding the Value of Your IP Portfolio

This year’s World Intellectual Property Day focuses on the IP sector’s role in building a common future with innovation and creativity. Almost a year ago we celebrated the contributions of women in IP, and encouraged the broader innovation community to prioritise the issues related to female-led innovation.

For 2024 and beyond, how can we now leverage the can-do spirit of women to accelerate the WIPO theme of establishing a common future through Sustainable Development Goals?

In rethinking how we live, work and play, our panel of leading female IP practitioners will lead a spirited debate on the practical steps that we can all take to build our common future with innovation and creativity. 

You’ll have a chance to hear from:

• Robin Weatherhead, VP Intellectual Property & Legal, Ventus Therapeutics
• Melissa Brand, Senior Director, Corporate Counsel & IP, Radius Health
• Marcia Chang, VP, IP Operations, Tradespace
• Kenya Williams, IP Counsel, Thermo Fisher Scientific
• Nicole Mastrangelo, IP Counsel, The Broad Institute of MIT & Harvard

With live audience Q&A and a stellar line-up of speakers, this is an unmissable and timely live debate, and we urge you to join us.

Pioneering Women in IP: Building a Common Future with Innovation & Creativity

WIPR delves into what makes future IP leaders tick with this free webinar.  

Our three-strong panel head-up communities that represent thousands of junior IP professionals at the INTA, AIPLA and AIJA. 

In this hour-long discussion, we'll dig into what motivates, attracts, and turns off trainees and solicitors at the early stages of their career.

-What does work / life balance mean to Gen Z? 
-How important is money over career progression? 
-What makes talent want to stay or leave? 

Featuring:
- Chloe Taylor, Co-chair of the International Association of Young Lawyers Intellectual Property, Technology, Media, and Telecommunications Commission
- David Diamond, Chair of INTA's Young Practitioners Committee
- Christina Yang, Chair of the American Intellectual Property Law Association's New Lawyers Committee

What junior IP pros want: a guide to keeping talent happy

As the technology takes centre stage, we ask those with skin in the game for their unique perspective on AI. 

Patent attorney Robert Jehan wrote the UK and EPO applications for the DABUS device, an invention made by an AI system testing IP offices the world over. The project is at the forefront of efforts to recognise AI's importance within the IP system. 

Bob Giles, chief IP counsel at Qualcomm, heads up the IP department at one of the world's largest chipmakers. Qualcomm's hardware will power the AI-enabled devices that promise to revolutionise computers and consumer products.  

Join us for an hour-long discussion on: 
- The patentability of AI-related inventions
- What  IP protection industry needs for its AI innovations  
- Legislators' current thinking and what might happen next.

AI and IP: What happens next?

Domain blocking services have been in existence for over a decade, with a range of small niche offerings enabling organizations to cost-effectively protect their brands. 

Whilst helpful, today’s blocking services do not provide sufficient reach or flexibility, reducing their impact when managing corporate domain portfolios.  

This exclusive webinar will be held by the Brand Safety Alliance—a newly formed entity focused on providing better solutions for brand owners across the world. 

In this 45-minute session, the Brand Safety Alliance team will share details of the organization’s upcoming GlobalBlock product including its features and plans for its launch—and an overview of how this innovation has been designed to begin a new era for online brand protection.

Domain Blocking: The Future of Brand Protection

Understanding the Procedural, Substantive, and Strategic Issues

Join us for a comprehensive webinar as we delve into the intricacies of patent invalidation in two global patent powerhouses – China and the United States. Our expert panel will guide you through the procedural, substantive, and strategic dimensions of patent invalidation, examining critical issues from request initiation to litigation interplay. Gain valuable insights into grounds for invalidation, evidence requirements, and noteworthy cases involving both foreign and Chinese parties. Whether you're a patent professional, attorney, or industry enthusiast, this webinar is your roadmap to successfully navigate patent invalidation in these key jurisdictions.

Navigating Patent Invalidation in China and the US: A Comparative Analysis

Looking for ways to permanently get rid of counterfeiters without breaking the bank? 

Discover the key to transforming your brand protection department from a cost center to a profit center in our upcoming webinar featuring Red Points and Boies Schiller Flexner. In today’s economic landscape, brand protection efforts must yield ROI, and Red Points’ Revenue Recovery Program is here to make it happen.

From learning how your brand can send a powerful message that not only stops infringing sellers but deters bad actors from targeting your business, to delving into the massive damages payouts you're eligible for as a US trademark holder, this webinar will open your eyes to the immense opportunities at hand. 

Red Points' Revenue Recovery Program offers you a unique path to leveraging cutting-edge AI technology. Forget about investing an enormous of time in litigation; identify infringing sellers with the click of a button, whilst the rest of the workflow gets automated. See how your business can recover funds from infringers without the usual high costs and time investment. Learn more: https://bit.ly/3Lgpo29

Join us on to explore:

- Program mechanics and benefits.
- Eligibility criteria for brands.
- Real success stories, including a $120k average compensation fee recovered in the past 12 months.

Say goodbye to counterfeiters' disruptions and hello to permanent solutions that freeze their funds. Best of all, the program comes at zero cost for Red Points' clients—risk-free with guaranteed results.

Supercharge your brand protection strategy! By joining the webinar, you'll automatically be entered into a draw for a chance to win the valuable prize of a free 30-minute consultation with Joan Porta, VP of Strategy & Innovation at Red Points, and Katie Kavanaugh, Partner at Boies Schiller Flexner. This consultation, valued at over $1,000, is your opportunity to assess and optimize your litigation strategy. Secure your spot today for a shot at this exclusive opportunity!

Unlocking New Revenue Streams from Brand Protection

If you’re interested in hearing insights from real human experts about the challenges and opportunities surrounding AI and IP, then this WIPR Insights webinar—crafted entirely by professionals without ChatGPT (we promise!)—is a must-attend event.

Our panel will explore how AI is transforming the IP landscape and provide practical insights for staying ahead. You’ll hear from:

• Lauren A. Dienes-Middlen, Head of IP at WWE, who oversees WWE’s global trademark portfolio and anti-counterfeiting efforts. With 23 years of experience, Lauren will provide her take on managing IP portfolios in a complex global environment.
 • Marie Farges, leader of Questel’s trademark and design software solutions, will discuss the critical link between end-users and R&D teams, as well as challenges in meeting client needs.
 • Elena Galletti, Senior Consultant at Questel Group, brings over a decade of expertise in portfolio management and AI analytics. She will share insights from hundreds of conversations with in-house counsel and IP professionals about how AI is transforming their approach.

During this one-hour webinar, our experts will cover:

 • The AI hype cycle in IP—what’s real vs. overblown
 • Interoperability and practical uses of new tech tools
 • In-house counsels’ IP priorities for 2024
 • The current legal landscape surrounding AI

Curious about the top 5 challenges brand professionals face? Questel’s latest IP Outlook survey on AI highlighted concerns around budgets, security, global management, interconnected tools, and enforcement. We’ll delve into these issues during the session.

Join us on October 16 for this free webinar—an opportunity to gain insights that will help you stay competitive. Register now to reserve your spot!

Future Gazing: 5 Challenges Facing Brand Professionals in the Next 5 Years—and How to Overcome Them

ChatGPT

trademark

Analytics

USPTO

in-house counsel

legal

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Future Gazing: 5 Challenges Facing Brand Professionals in the Next 5 Years—and How to Overcome Them

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