Winning M&A Strategies: Turning Trademarks into Competitive Advantage

In today’s global business landscape, trademark attorneys must understand not only M&A strategy but also broader brand transitions—from spin-offs to the launch of new entities. Intellectual property assets—especially trademarks, brand identities, and product designs—are critical for attracting investors, conducting due diligence, and securing long-term value post-acquisition. In restructurings or new brand launches, these assets are essential for building brand equity, ensuring legal protection, and supporting growth. Whether navigating a high-stakes acquisition or building a new brand from scratch, trademark professionals are central to shaping and safeguarding the value of intangible assets. This webinar equips trademark attorneys with the tools to manage brand IP throughout the M&A lifecycle. Join our expert panel as they explore how to strategically leverage IP to support transactional success. Key discussion points include: • The Role of IP in M&A Valuations: Why trademarks are increasingly central to deal-making—and which sectors lead the trend • Trademark Due Diligence Essentials: What buyers look for, from registration and ownership clarity to licensing and dispute history • Brand Asset Readiness: How to ensure your IP is protected, documented, and aligned with your structure • Post-Deal IP Management: Best practices for transferring, maintaining, and enforcing trademarks post-acquisition • Common Pitfalls: What can derail a deal—from outdated records to unclear ownership—and how to avoid them Whether you’re preparing for acquisition, seeking investment, or future-proofing your brand, this session will help you recognize, realize, and retain the full value of your brand IP.