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Best Practices for Research Sample

It’s easier than ever to reach people, but are you reaching the right people? Join us as Aleksandra Polovina discusses what research sample is, how it is sourced, and why it is so important. Also learn best practices for optimizing your survey experience, incentives, and sampling.

What you will learn from this Webinar
* What is research sample and how is it sourced?
* Best practices for data quality, including sourcing, incentives, and survey flow
* Overcoming sampling pitfalls for brand trackers
* Your 3 options for sourcing respondents
Live online Mar 28 5:00 pm UTC
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Presented by
Aleksandra Polovina, Head of Brand Research @ Qualtrics
Presentation preview: Best Practices for Research Sample
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  • Best Practices for Research Sample Mar 28 2019 5:00 pm UTC 41 mins
    Aleksandra Polovina, Head of Brand Research @ Qualtrics
    It’s easier than ever to reach people, but are you reaching the right people? Join us as Aleksandra Polovina discusses what research sample is, how it is sourced, and why it is so important. Also learn best practices for optimizing your survey experience, incentives, and sampling.

    What you will learn from this Webinar
    * What is research sample and how is it sourced?
    * Best practices for data quality, including sourcing, incentives, and survey flow
    * Overcoming sampling pitfalls for brand trackers
    * Your 3 options for sourcing respondents
  • How to Avoid Unexpected Leaks in Your Market Research Budget Mar 20 2019 5:00 pm UTC 21 mins
    Justin Ethington, Thought Leadership Market Research @ Qualtrics
    Learn to anticipate and minimize the unexpected costs of market research. We’ll address some costs you can expect, some costs you probably don’t expect, and we’ll identify cost-saving actions you can take to make your market research budget plan.

    What you will learn from this webinar:
    * How to anticipate and minimize the unexpected costs of market research
    * How to address some costs you can expect and some costs you probably don’t expect
    * How to identify cost-saving actions you can take to make your market research budget plan
  • Predicting churn and case management Recorded: Mar 12 2019 44 mins
    Luke Williams, Head of CX Strategy @ Qualtrics
    How well do you understand customers leaving your organization or what could have been done to successfully encourage them to stay? Organizations need the tools to gather customer data, identify red flags in customer behavior, and take action to prevent customer attrition, or churn.

    Join us as Luke Williams, Head of CX Strategy, shares how to anticipate customer needs, predict customer churn, and determine the actions you can take to improve retention. Learn methods to build effective predictive models and how to implement automated systems to personally engage with your most-valued customers at scale.

    What you'll learn from this webinar:

    * How to predict customer churn using key metrics
    * How to respond to drivers of churn to retain more customers
    * Strategies to help improve the impact of your CX program
  • Are the Bots Coming for Your Market Research Job? Recorded: Feb 26 2019 25 mins
    Justin Ethington, Thought Leadership Market Research @ Qualtrics
    At Qualtrics, we noticed slim search results on how AI is beginning to affect market researchers, so we asked 250 research decision makers how they believe AI will impact the industry. Do they think machine learning in market research means that humans with knowledge are no longer useful, or will better tools accelerate the industry?

    What You Will Learn From This Webinar:

    * Which tasks are most and least likely to be absorbed by AI
    * Which job functions are most and least likely to be absorbed by AI
    * The outlook that market research professionals have regarding AI and its impact on the industry
    * Projections of how the industry will change as a result of machine learning
  • 3 Ways to Tell Your CX Program Needs an Update Recorded: Feb 20 2019 58 mins
    Luke Williams, Head of CX Strategy @ Qualtrics & Troy Powell, VP of Customer Solutions @ Walker
    One of the main reasons customer experience (CX) programs fail is because they were not designed with change and innovation in mind. In order for your CX program to successfully drive new value, periodically upgrading your program is essential.

    In this webinar, Luke Williams (Qualtrics) and special guest Dr. Troy Powell (Walker's VP of Customer Solutions) share their tips and tricks on bringing evolution to the CX Management lifecycle.

    What you'll learn from this webinar:
    * How to tell when your CX program needs an update
    * General frameworks you can use to execute your upgrade
    * Common obstacles you'll face on the road to a more effective CX program
  • Linking CX Metrics to Share of Wallet Recorded: Feb 7 2019 25 mins
    Luke Williams
    Join NY Times Bestselling author, Luke Williams, and learn simple tricks about linking customer experience metrics to share of wallet. You'll learn:

    5 customer experience metrics you should be tracking: The traditional metrics we track are important, but we have to broaden our metric set to accommodate our new measurements and the financial metrics they predict.

    The progress and the problem with customer experience metrics: The customer experience movement has come a long, long way. We understand customers better than ever before, but we still struggle with linking data to predictable outcomes at scale.

    The discovery of the Wallet Allocation Rule and what it means: A simple mathematical discovery has unlocked the formulaic connection between traditional customer experience metrics and real financial outcomes with just simple adjustments to how we measure and think about customer experience.
Qualtrics
How do you turn a customer into a fanatic?
An employee into an ambassador?
A product into an obsession?
A brand into a religion?

With experiences. The write-home, tell-everyone-you-know kind of experiences.

Qualtrics Experience Management (XM) is the only software platform that helps brands continually assess the quality of their four core experiences—customers, employees, products, and brands. With Qualtrics XM, organizations can be at every meaningful touchpoint, for every experience, and predict which changes will resonate most with stakeholders.

At Qualtrics, our mission is to close the experience gap.

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  • Live at: Mar 28 2019 5:00 pm
  • Presented by: Aleksandra Polovina, Head of Brand Research @ Qualtrics
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