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How to be a Legendary Storyteller with Webinars and Videos

A fast food chain wanted to sell more milkshakes. After bringing in an experienced market research group and aligning its advertising with their findings, nothing happened. Milkshake sales remained flat.

However, things changed when a new researcher entered the picture and asked a radically different question. A question that will help you align every tactic with your marketing strategy.

Beginning with this story, you will enter a rabbit hole designed to change the way you plan, design and distribute stories, with a specific focus on webinars and videos.

Crafting stories that others will not only remember, but share, begins with a basic understanding of how stories work. How they differ from information. And ways to use and time stories during webinars and videos.

In this webinar, you will learn:

• What ingredients make a story a story
• How narratives and stories are not the same thing (and why you need both)
• The one question you should ask before choosing which story to tell
• Three f-words that undermine your marketing and sales efforts
• Which role you should play in your prospect’s story
• Strategies for storytelling in webinars
• Strategies for storytelling in videos

About the Presenter
Keith Jennings heads marketing and content strategy for Jackson Healthcare, one of the largest healthcare staffing companies in the U.S. He also advises nonprofits and SMBs. Keith specializes in strategy and story design for the company’s startups and operating divisions. Prior to Jackson, Keith served nine years as head of planning and marketing for two-hospital health system. And he spent his early career working with healthcare entrepreneurs. He writes about storytelling in business at KeithJennings.com.
Recorded Nov 26 2014 39 mins
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Presented by
Keith Reynold Jennings, Director of Marketing & Content Strategy, Jackson Healthcare
Presentation preview: How to be a Legendary Storyteller with Webinars and Videos

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  • Title: How to be a Legendary Storyteller with Webinars and Videos
  • Live at: Nov 26 2014 5:00 pm
  • Presented by: Keith Reynold Jennings, Director of Marketing & Content Strategy, Jackson Healthcare
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