5 Common Lead Generation Myths Busted

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Presented by

Jen Gray, Extole; David Pitta, Directly; Janelle Johnson, Act-On Software; Stacy Gentile, Invigra

About this talk

In recent years, changes in the buyer’s journey have had an enormous impact on marketers. The shift from outbound to inbound marketing has forced marketers to prioritize tactics like content marketing and search engine optimization over advertisements and cold calls to most effectively generate quality leads. The question is, what’s working and what is outdated? In this webinar, our panel of experts will discuss and debunk five of the most popular myths about lead generation: 1. Social media is ineffective for lead generation 2. New leads are immediately ready to be contacted 3. Webinars are a tired lead generation tactic 4. Lead quantity is more important than lead quality 5. Marketing qualified leads are unnecessary

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