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The Power of Narrative: Separate Your Content from the Pack - EMEA Edition

Content marketing is often missing a crucial element: the story. For marketers, storytelling is more effective at connecting with target audiences than any product pitch ever could be. Each connection made through a story is an opportunity to earn an audience’s attention and trust while guiding them toward a purchasing decision.

Join this presentation to find out what best-in-class marketers know: Effective content starts with going back to basics and focusing on narrative.

In this 45-minute webinar, you'll learn:
1. How to find overarching narratives for your content
2. How to organize your content marketing efforts around those themes
3. How to measure the impact of your story-driven content
Recorded May 28 2015 45 mins
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Presented by
Cameron Jahn, Director of Product Marketing, BrightTALK
Presentation preview: The Power of Narrative: Separate Your Content from the Pack - EMEA Edition

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  • Title: The Power of Narrative: Separate Your Content from the Pack - EMEA Edition
  • Live at: May 28 2015 2:00 pm
  • Presented by: Cameron Jahn, Director of Product Marketing, BrightTALK
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